Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears

Brand: Samsung

Campaign: Switchers

Source: https://www.adweek.com/creativity/samsung-taps-couples-therapys-dr-orna-guralnik-to-ease-phone-switching-fears/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: Ease customer fears about switching to a new mobile brand

Media: Television

Summary: Samsung has launched a new campaign titled 'Switchers', featuring Dr. Orna Guralnik, a therapist known from the docuseries Couples Therapy. The campaign aims to address and alleviate the emotional barriers that prevent customers from switching mobile brands, showcasing different couples from the entertainment industry who seek advice on the matter.

Global

Samsung takes a bite at Apple as brands jump on the foldable iPhone

Brand: Samsung

Campaign: #ItsTimeToSwitch

Source: https://www.marketing-interactive.com/samsung-takes-a-bite-at-apple-as-brands-jump-on-the-foldable-iphone

Goal: To mock Apple's product launch and promote Samsung's foldable phones.

Claim: #ItsTimeToSwitch

Media: X (formerly Twitter), Instagram

Summary: Samsung reacted quickly to Apple's launch of the iPhone Duo, showcasing its Galaxy Z Fold8 Ultra through a series of humorous posts on social media, highlighting the differences and poking fun at Apple's new entry into the foldable phone market while using the hashtag #ItsTimeToSwitch.

Apple Foldable Phones Samsung

Austria

PR Action: Samsung brought the Galaxy Watch to the Vienna Running Track

Brand: Samsung

Campaign: Galaxy Watch PR Event

Source: https://www.horizont.at/marketing/news/pr-aktion-samsung-brachte-die-galaxy-watch-auf-die-wiener-laufstrecke-103250

Goal: To promote the Galaxy Watch

Summary: Samsung brought the Galaxy Watch to the running track in Vienna for a public relations event, aiming to engage with sports enthusiasts and promote its wearable technology.

fitness Galaxy Watch PR Event Samsung

Belgium

Samsung and Breeze Relaunch In-Person Dating in Brussels and Amsterdam

Brand: Samsung

Campaign: Dating IRL

Source: https://pub.be/fr/samsung-et-breeze-relancent-le-dating-irl-a-bruxelles-et-amsterdam/

Goal: To promote in-person dating experiences

Summary: Samsung has partnered with Breeze to relaunch in-person dating events in Brussels and Amsterdam, aiming to enhance social interactions and connections.

Breeze dating in-person events Samsung

Samsung film explores reality of parenthood

Brand: Samsung

Campaign: Exploration of Parenthood

Source: https://www.campaignlive.co.uk/article/samsung-film-explores-reality-parenthood/1966995

Goal: To explore the reality of parenthood

Summary: The article discusses Samsung's latest campaign which focuses on the realities of parenthood. Annika Bizon, the mobile experience vice-president of product and marketing at Samsung UK and Ireland, speaks about the initiative.

marketing parenthood Samsung

Croatia

Samsung creates a Spider-Man phone that can survive a superhero life

Brand: Samsung

Campaign: Spider-Man: Brand New Day

Source: https://www.media-marketing.com/vijesti/samsung-za-spider-mana-pravi-telefon-koji-moze-prezivjeti-superherojski-zivot/

Goal: Promote the new Samsung Galaxy devices in collaboration with the Spider-Man film.

Claim: A brand new shape for a Brand New Day

Media: Television, Digital Platforms

Summary: Samsung Electronics America collaborated with Sony Pictures Entertainment to promote the new Galaxy devices through a campaign centered around Spider-Man and his challenges. The campaign features a two-minute film showcasing a phone designed to withstand the superhero's lifestyle, leveraging interactive digital content like the Spidey Tracker. The campaign aims to engage both Spider-Man fans and tech enthusiasts, building excitement for the upcoming Galaxy Unpacked event.

Brand Collaboration Samsung Spider-Man

Global

Samsung gives Spider-Man a phone worthy of a superhero

Brand: Samsung

Campaign: Spider-Man: Brand New Day

Source: https://www.marketing-interactive.com/samsung-gives-spider-man-a-phone-worthy-of-a-superhero

Goal: Integrate Samsung Galaxy devices into the Spider-Man universe and build anticipation for the upcoming film.

Media: Cinematic campaign, social channels, dedicated website

Summary: Samsung debuted a cinematic campaign in collaboration with Sony Pictures, featuring Jacob Batalon as Spider-Man's Ned Leeds. The campaign showcases Samsung Galaxy devices being used in a superhero context and connects with fans through an interactive experience called the 'Spidey Tracker'. This partnership aims to highlight shared values of innovation and resilience while creating an authentic story that aligns with the excitement of the upcoming Spider-Man film.

//www.youtube.com/embed/fUE_T6qaroI

Galaxy Fold Marketing Campaign Samsung Spider-Man