Welcome to the automated Brand Tracker diaries.
Prima Ice Cream Expands Influencer Marketing. Engaging New Faces in the Summer Campaign
Goal: To create authentic and relevant content that resonates with the target audience
Media: Social media
Summary: Prima zmrzlina is expanding its influencer marketing strategy by collaborating with a diverse range of influencers for its brands, including Pegas Premium, Mrož, Kuba, and Prank!. The focus is on authenticity and creating natural content that appeals to specific audiences. Through this campaign, Prima zmrzlina aims to enhance visibility and engage with younger generations and families, utilizing both established and new influencers.
Samsung creates a Spider-Man phone that can survive a superhero life
Goal: Promote the new Samsung Galaxy devices in collaboration with the Spider-Man film.
Claim: A brand new shape for a Brand New Day
Media: Television, Digital Platforms
Summary: Samsung Electronics America collaborated with Sony Pictures Entertainment to promote the new Galaxy devices through a campaign centered around Spider-Man and his challenges. The campaign features a two-minute film showcasing a phone designed to withstand the superhero's lifestyle, leveraging interactive digital content like the Spidey Tracker. The campaign aims to engage both Spider-Man fans and tech enthusiasts, building excitement for the upcoming Galaxy Unpacked event.