Welcome to the automated Brand Tracker diaries.
A Living Heritage Tale
Goal: Celebrate the brand's 80th anniversary and revisit its origins
Media: Digital platforms
Summary: Ferreira de Sá celebrates its 80th anniversary with the release of 'A Living Heritage Tale', a short film that honors the brand's legacy through the story of the village of Silvalde, where it originated. Instead of a chronological narrative, the film explores eight decades of collective memory, showcasing the artisanal craftsmanship that shapes the brand's identity. Featuring around 20 protagonists, including employees and local families, the film emphasizes the preservation of traditional knowledge while linking it to contemporary design. The initiative reinforces the brand's commitment to valuing Portuguese artisanal heritage.
Coo’ee signs the campaign for the 80th anniversary of ASAT
Goal: To celebrate the 80th anniversary of ASAT and enhance its identity in Trentino tourism.
Claim: Viva Ospitalità
Media: Annual convention, celebratory merchandising, social media communication, docufilm
Summary: Coo’ee has developed a communication project for the 80th anniversary of ASAT, the Association of Hoteliers and Tourism Businesses of the Province of Trento. The agency undertook a light rebranding of the association's logo, created a celebratory mark for the anniversary, and developed the creative concept 'Viva Ospitalità' to narrate ASAT’s role in Trentino tourism. The concept has been applied in the annual convention, celebratory merchandise, and social media communication. Additionally, a 12-minute docufilm documenting ASAT’s history and evolution, featuring testimonials and archival materials, is part of the project.
Warner Bros. Discovery plans a global ‘Back to Hogwarts’ event ahead of the Harry Potter series release
Goal: To celebrate the 25th anniversary of Harry Potter's release with global events and experiences.
Media: YouTube, TikTok, cinema
Summary: Warner Bros. Discovery has announced a global event program and exclusive content in Europe, North America, Latam, and Apac, featuring special experiences, retail activations, a Harry Potter YouTube and TikTok showcase, and a week-long global re-release of Harry Potter and the Sorcerer's Stone with exclusive 12 minutes of behind-the-scenes content. Events will take place from August 27 to September 3, including special activities in major cities like London, Paris, and Berlin.
Page that traverses history and wine (Iber celebrates 30 years)
Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos
Goal: Celebrate the company's 30th anniversary and share its history
Media: Magazine publication
Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.
Fiat celebrates 50 years in Brazil with a major institutional campaign
Goal: To celebrate Fiat's 50 years presence in Brazil
Summary: Fiat is celebrating its 50th anniversary in Brazil with a significant institutional campaign.
Honoring the Past and Imagining the Future with Ambition
Source: https://www.imagensdemarca.pt/artigo/honrar-o-passado-e-imaginar-com-ambicao-o-futuro/
Goal: To celebrate the 50th anniversary of EDP and outline future ambitions in the energy sector.
Summary: EDP is celebrating its 50th anniversary with events focused on the company's history and its ambitions for the future, emphasizing the importance of energy independence and the impact of artificial intelligence on the global economy. The celebrations include a two-day event for over 5,000 national employees and the 'Imagine the Next 50 EDP Summit', featuring interviews with EDP's CEO and discussions on corporate culture and workforce restructuring.
Up to 60% discount on thousands of products (Tienda Inglesa celebrates ‘An Incredible Anniversary’ and $1,570,000 in prizes)
Goal: To offer significant discounts and promotions for an anniversary celebration
Claim: Up to 60% discount on thousands of products
Media: In-store, website, app
Summary: Tienda Inglesa is celebrating its anniversary with over 12,000 offers, exclusive benefits, and a raffle with prizes totaling $1,570,000. From now until August 16, customers can enjoy discounts of 30%, 40%, and up to 60% on various product categories. Additionally, customers using Scotiabank's Club Card Credit can receive an extra 20% discount on selected items. The campaign also includes a points raffle, with chances to win based on purchases of participating products.
For its 30th anniversary, MarkCom adopts a new identity and asserts its positioning as a federation of Consulting and Creation Agencies in Luxembourg
Goal: To assert its positioning as a federation of consulting and creation agencies
Summary: To celebrate its 30th anniversary, MarkCom has adopted a new identity that reaffirms its positioning as a federation of consulting and creative agencies in Luxembourg.
Aer Lingus Celebrates 90th Anniversary with New Campaign
Source: https://www.adworld.ie/2026/06/18/aer-lingus-celebrates-90th-anniversary-with-new-campaign/
Goal: Celebrate 90 years of connection and community
Claim: You're Home
Media: TV, video, OOH, digital
Summary: Aer Lingus has launched a new campaign to celebrate its 90th anniversary and its role in connecting Ireland with the world. The campaign features large-format outdoor ads showcasing emotional reunions and includes a 60-second film that references the airline's famous 1980s campaign. It highlights the culture of family and community within Aer Lingus, featuring real cabin crew members.
Stranger Things Celebrates 10 Years: A VHS Edition of the First Season for Fans
Goal: Celebrate the 10th anniversary of Stranger Things
Claim: Celebrating 10 years of Stranger Things with a special VHS edition
Media: Netflix platform
Summary: To celebrate the 10th anniversary of Stranger Things, Netflix is launching a special VHS edition of the first season, emulating the aesthetic of 1980s video cassettes. This initiative, along with significant viewership statistics and cultural impact, demonstrates the reach and influence of the franchise beyond just the screen.
Mycall Marks 25 Years with the Campaign ’25 Years Without Borders’
Goal: To celebrate 25 years of connecting people across borders
Claim: Mycall is the little mobile company with the big heart
Summary: Mycall celebrates its 25th anniversary with a campaign aimed at highlighting the importance of screen time in maintaining relationships with loved ones abroad. The campaign, titled '25 Years Without Borders', features real people sharing genuine moments and phone calls in their own languages, reflecting Mycall's focus on a diverse customer base. The agency TRY emphasizes the need for deep cultural understanding in their communication.
Three Decades of Communion (Abel Pintos Returns to UY with Double Show at Sodre)
Goal: To celebrate 30 years of career with intimate concerts
Claim: A communion with a loyal audience
Summary: Argentinian singer Abel Pintos returns to Montevideo for an intimate concert celebrating his 30-year career. The 'Abel 30 Años' tour started in late 2025 and has seen sold-out shows. The performance on August 1st and 2nd at the Auditorio Nacional del Sodre marks a significant moment for both the artist and his loyal fans.