Welcome to the automated Brand Tracker diaries.
Historic milestone: Publicis Groupe celebrates 100 years with eyes on the future
Goal: Celebrate the centenary and reflect on the future of the company
Claim: A historic milestone
Summary: Publicis Groupe celebrates its 100th anniversary in Portugal, reflecting on its historical transformation and future ambitions. The event emphasized its evolution from a creative agency to a global group, integrating media, data, and technology to meet changing market demands.
Caprice des Dieux Celebrates 70 Years of Love
Source: https://www.cbnews.fr/marques/caprice-dieux-fete-70-ans-amour
Goal: To celebrate 70 years of love and increase brand visibility
Media: television, replay, social media
Summary: Caprice des Dieux is celebrating 70 years of love with a special collection of 70 collector packs, each representing a different year with a romantic phrase and illustration. The brand is collaborating with content creator Lonni to launch the 'Battle of Love', inspired by rap battles but featuring compliments and love declarations. The campaign will be supported by a media plan that includes television, online replay, and social media, along with a unique street survey involving pop culture references related to the packs.
Time Flies: 10 Years in Nouvelle-Aquitaine
Source: https://www.cbnews.fr/marques/ca-passe-vite-10-ans-nouvelle-aquitaine
Goal: Celebrate the 10th anniversary of the region
Media: TF1, France Télévisions, YouTube
Summary: To celebrate its tenth anniversary, the Nouvelle-Aquitaine region has launched a campaign titled 'We Did Not See It Grow' in collaboration with the agency Le Vestiaire. The campaign features three films depicting parents who have not witnessed their children's growth, symbolizing the transformations within the region since its establishment. Directed by Geoffroy Virgery for Novo Corp, these ads will air from October 19 to November 2 on TF1, France Télévisions, and YouTube.
Oh, bother! Starbucks celebrates 100 years of Winnie the Pooh
Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh
Goal: Celebrate the 100th anniversary of Winnie the Pooh with merchandise
Claim: For a century, Winnie the Pooh has reminded us to be kind, stay curious, and keep a little honey in your heart.
Media: Starbucks stores, LazMall, online sales
Summary: Starbucks is launching a limited-edition merchandise collection on October 20 to celebrate the 100th anniversary of Winnie the Pooh. The collection includes drinkware and accessories inspired by Pooh and his friends, designed to evoke nostalgia and appeal to both longtime fans and new audiences. It aims to bring warmth and connection to everyday routines, available in several Asia Pacific markets.
Rickard Eriksson Revives Lunarstorm
Source: https://www.resume.se/kommunikation/sociala-medier/natklassikern-lunarstorm-ateruppstar/
Goal: To revive the old digital meeting place for nostalgia and to celebrate its 30th anniversary.
Claim: We built a site for everyone else.
Media: AI tools and a dedicated anniversary website
Summary: Rickard Eriksson, the founder of Lunarstorm, is celebrating the platform's 30th anniversary by reviving its nostalgic elements using AI. The new site allows former members to relive their digital youth with features like a timeline of events and classic images from the site’s heyday. Despite its historical significance, some elements from its past have not been preserved, but Eriksson aims to showcase the technological advancements since the original launch.
L’essentiel celebrates its 19 years and pushes the codes of Print Advertising
Goal: To redefine the codes of print advertising
Claim: Pushing the boundaries of written press advertising
Media: Print media
Summary: L'essentiel celebrates its 19th anniversary by challenging traditional norms of print advertising, aiming to innovate and redefine the sector. The campaign emphasizes creativity and a fresh approach to engaging audiences.
The Ride of your Life
Goal: Celebrate the 75th anniversary
Summary: Demy Schandeler, a travel agency, celebrates its 75th anniversary with a campaign titled 'The Ride of your Life' created by HAVE Films.
Mercado do Bolhão celebrates four years of new life with a campaign dedicated to the ‘people’ who build it
Goal: To honor the people who are part of its history
Claim: Bolhão. In the heart.
Media: social media, mupis, graphics, photography, video, text
Summary: The Mercado do Bolhão marks four years since its reopening with a campaign centered on the people who bring life to the market. Acknowledged by Paulo Felipe Mangerotti from GO Porto, the initiative celebrates the market's identity and the teams that have contributed to its development across various media. The campaign emphasizes the connection to the city of Porto and honors those who have been part of its story since day one.
We want to introduce the new image, but Cofidis maintains its entire identity
Goal: To modernize the brand image while preserving its core identity and values
Claim: From people for people
Summary: Cofidis marks 30 years in Portugal with a new campaign that introduces a rebranding aimed at modernization without losing its identity. The new visual identity reflects the evolution of consumers and the market, emphasizing the brand's commitment to maintaining close relationships with customers. Celebrating its three-decade presence, Cofidis looks ahead with optimism, ensuring it stays true to its roots while evolving.
SAS launches new brand platform for 80th anniversary
Source: https://www.resume.se/kommunikation/varumarke/har-ar-sas-nya-slogan/
Goal: To highlight Scandinavian values and perspectives internationally
Claim: Scandinavian as standard
Summary: SAS has launched a new brand platform in connection with its 80th anniversary, showcasing Scandinavian values and perspectives under the tagline 'Scandinavian as standard'. The campaign aims to reflect SAS's role as a link between the region and the world, promoting ideas and values that are worth sharing globally.
Coffee Raves at Stockmann’s Corner Window Tomorrow Morning
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Goal: To celebrate the 40th anniversary of Hullut Päivät with an engaging event for customers
Media: Event, Social Media
Summary: Stockmann is celebrating the 40th anniversary of its Hullut Päivät campaign by hosting an open coffee rave in the corner window of its Helsinki department store. The event, taking place on Saturday morning, will feature DJ Elly Rose and aims to provide a fun experience for customers. In addition, Stockmann has distributed cosmetic gift bags to loyal members, further enhancing the celebratory atmosphere.
Premiere: The Juju and Toyota celebrate 75 years of Land Cruiser
Source: https://www.adlatina.com/publicidad/preestreno-the-juju-y-toyota-celebran-los-75-aos-de-land-cruiser
Goal: Celebrate 75 years of the Land Cruiser
Claim: Not everything has been said
Summary: Toyota and The Juju Colombia have launched a campaign to celebrate the 75th anniversary of the Land Cruiser, exploring its legacy of exploration and off-road capability. The campaign, titled 'No todo estaba dicho', focuses on the new Land Cruiser 300 HEV, showcasing that there are always new stories to tell about iconic vehicles. The creative team delved into archives to create a visual narrative that transforms decades of history into a compelling experience.
Advertising: Crai Celebrates 53 Years with a TV Spot
Source: https://brand-news.it/brand/retail/pubblicita-crai-celebra-53-anni-con-uno-spot-tv/
Goal: To celebrate 53 years of Crai with local community engagement.
Claim: A shared celebration with local communities.
Media: Television, radio, digital, social media, website
Summary: Crai celebrates its 53rd anniversary with 'Crai in Festa', a month filled with activities, promotions, and events in its stores across Italy. The campaign begins with a TV ad featuring Enza and Mario, showcasing a typical birthday celebration and emphasizing the brand's connection to local communities. The initiative also includes '53 years, 53 gestures for the territory', highlighting 53 projects supporting local associations. This anniversary celebration reinforces Crai's commitment to building trust and relationships within the communities it serves.
Drive! Drive! Drive!
Source: https://www.advertimes.com/20261001/article559114/
Goal: To celebrate the 50th anniversary of the agency and explore car culture.
Media: Book
Summary: On October 1, Harajuku Sun-Ads released a 1,160-page book titled 'Drive! Drive! Drive!' to commemorate their 50th anniversary. The book features 50 notable figures from various fields discussing their love for cars, using diverse expressions like essays and photos, which positions it as a culture book rather than a typical automotive book. This initiative reflects the agency's contributions to car culture over the years, particularly through its longstanding collaboration with Honda.
L’Autoworld Celebrates Its 40 Years with Taxis Verts
Source: https://www.mm.be/news-fr-93760-l-autoworld-fete-ses-40-ans-avec-taxis-verts
Goal: Celebrate 40 years of L'Autoworld
Summary: L'Autoworld is celebrating its 40th anniversary in collaboration with Taxis Verts, marking a significant milestone for the brand.
Les Inrockuptibles Celebrate Their 40th Anniversary with La Chose
Source: https://www.cbnews.fr/marques/les-inrockuptibles-celebrent-leurs-40-ans-avec-chose
Goal: Celebrate 40 years of cultural advocacy
Claim: Les Inrockuptibles, incorruptibles since 1986
Media: Print and display advertising
Summary: For their 40th anniversary, Les Inrockuptibles collaborates with La Chose on a special issue and campaign that celebrates four decades of cultural advocacy. The campaign features statements from nearly 300 personalities from various fields about their connections to the publication and views on the current era, encapsulated in the slogan 'Les Inrockuptibles, incorruptibles since 1986.' Four manifesto-style covers have been created featuring Nirvana, Nick Cave, Rosalía, and Asia Argento, highlighting their unconventional paths and are also being displayed at sales locations.
More Personal Stories in Schools, More Attention to Modern History
Goal: To highlight the importance of personal stories in teaching modern history.
Claim: Personal testimonies are vital for understanding modern history.
Media: Festival, podcasts, online collection
Summary: Paměť národa is celebrating its 25th anniversary, emphasizing the importance of personal testimonies in teaching modern history. A survey shows that a significant percentage of Czechs believe personal accounts of historical events are essential. The organization is showcasing a new technological method for easier access to stories and testimonies, alongside a festival featuring music, live podcasts, and meetings with witnesses.
A ‘Poké Ball-Shaped Hotel’ Where You Can Sleep with Pokémon Has Really Been Built, Limited to 10 Groups of 20 People
Source: https://www.advertimes.com/20260915/article557348/
Goal: Celebrate the 30th anniversary of Pokémon and promote Pokémon Sleep
Claim: Experience comfortable sleep with your favorite Pokémon in a Poké Ball-shaped hotel
Media: Social media (X)
Summary: Pokémon has collaborated with NOT A HOTEL to create a sleepable Poké Ball-shaped hotel, celebrating the franchise's 30th anniversary and the 3rd anniversary of the Pokémon Sleep app. Located in Tomakomai, Hokkaido, the hotel features a 3-meter diameter Poké Ball with custom circular mattresses, and guests can select Pokémon to enhance their stay. The campaign invites participants to enter a prize draw for a chance to stay at the hotel and offers rewards for all applicants.
McDonald’s New Zealand celebrates turning 50
Source: https://stoppress.co.nz/campaigns/mcdonalds-new-zealand-celebrates-turning-50/
Goal: Celebrate 50 years with customers and engage them in fun activities
Claim: It's about celebrating our customers, not just ourselves
Media: TVC, OLV, digital, OOH, social, PR
Summary: McDonald’s New Zealand is celebrating its 50th anniversary by launching a campaign that centers around its customers, featuring games and prizes with iconic characters. The campaign encourages participation with promotional bonuses and birthday games through the McDonald's app, making it a community celebration rather than a corporate event.
Comviq Celebrates 45 Years with a Campaign about Midlife Crisis
Source: https://www.resume.se/marknadsforing/kampanj/comviq-firar-45-med-kris-pris/
Goal: Celebrate 45 years with humor and relatable themes
Claim: 45-year crisis? No, 45-year prices!
Summary: Comviq is launching a campaign celebrating its 45th anniversary with the slogan '45-year crisis? No, 45-year prices!' The campaign connects the concept of a midlife crisis with low prices, aiming to resonate with the audience's experiences while maintaining a humorous and self-aware tone. Creative lead Marcus Hägglöf emphasizes the authentic and humorous approach taken throughout the campaign.
The 10th Anniversary Nationwide Advertising of ‘FGO’ Receives High Praise for Sales Increase and 2.5 Billion Impressions
Source: https://www.advertimes.com/20260903/article556436/
Goal: To promote the 10th anniversary of the game and increase sales.
Media: Newspapers, Social Media
Summary: The Japan Newspaper Association announced the winners of the 46th Newspaper Advertising Awards on September 2, 2026. The Grand Prize was awarded to Aniplex's 'Fate/Grand Order' 10th Anniversary Nationwide Advertising Project 'OVER THE SAME SKY', which featured 30 unique advertisements in various newspapers showcasing characters from the popular game visiting landmarks across Japan. The campaign significantly contributed to sales growth and regional promotion, achieving over 2.5 billion impressions on social media.
Yle released a nostalgia-filled brand film as part of its 100th anniversary
Goal: To celebrate 100 years of Yle and showcase significant moments.
Media: Yle's channels and Finnkino movie theaters
Summary: Yle released a brand film as part of its 100th anniversary celebrations, featuring Yle's content and characters over the decades. The film, described more as a short movie starring actor Hannu-Pekka Björkman, aims to convey the theme of 'Shared Moments' for Yle 100. In addition to the four-minute film, shorter versions will be produced. The campaign will be visible across various media platforms in the coming weeks.
Tokyo Tatemono’s 130th Anniversary Commercial: I Want to Create the Heart Mark of the Town
Source: https://www.advertimes.com/20260901/article555873/
Goal: To express the importance of heartfelt town building.
Claim: I want to create the heart mark of the town.
Media: Television
Summary: Tokyo Tatemono began airing a new commercial titled 'I Want to Create the Heart Mark of the Town' on August 31, featuring actor Satoshi Tsumabuki. The commercial highlights the company's dedication to heartfelt urban development as it celebrates its 130th anniversary on October 1. It showcases the essence of the company’s philosophy of not just building structures but also creating happiness and attachment among people. The story takes viewers back to 1896 as Tsumabuki explores Tokyo, posing the question of what is truly needed for town development, and it is accompanied by a theme song from artist AI. The commercial features around 130 cast members.
All about you: Banque Raiffeisen celebrates its 100 years with Alternatives Communication and Ghanimé Events
Goal: Celebrate the 100th anniversary of the bank
Summary: Banque Raiffeisen is celebrating its 100th anniversary with a campaign that involves Alternatives Communication and Ghanimé Events. The campaign focuses on engaging the community and highlighting the bank's history and milestones over the past century.
Jubilee Shirt marks Djurgårdens IF’s 135th anniversary
Source: https://www.resume.se/marknadsforing/kampanj/djurgardens-jubileumstroja-blir-arskort-om-135-ar/
Goal: To celebrate the 135th anniversary of Djurgårdens IF and look forward to the future
Claim: 135 years is just the beginning
Media: International football press including Soccerbible, Goal.com, and Cultkits
Summary: Djurgårdens IF is celebrating its 135th anniversary by launching a special jubilee shirt that can be redeemed for a season ticket in 2161. The initiative, created in collaboration with the agency Kontiki, aims to look forward rather than backward, emphasizing the club's legacy and future continuity. The campaign has gained notable attention in international football media.
Realestate.co.nz turns 30 with a new podcast series
Source: https://stoppress.co.nz/news/realestate-co-nz-turns-30-with-a-new-podcast-series/
Goal: To celebrate the 30th anniversary and create original storytelling about homes.
Claim: So much starts at home
Media: Spotify, Apple Podcasts, iHeart, YouTube, social media channels
Summary: Realestate.co.nz celebrates its 30th anniversary with the launch of a podcast series titled 'It all starts here', focusing on personal stories related to homes. Hosted by various members of the team, the series aims to highlight what happens after buying a home. The first episodes feature notable guests and are available on popular podcast platforms.
A Journey Through the Treasures of Our Country
Source: https://www.imagensdemarca.pt/artigo/uma-viagem-pelos-tesouros-do-nosso-pais/
Goal: Celebrate the brand's 40th anniversary and connect with a younger audience
Claim: Dua Lipa as the brand ambassador
Summary: The article discusses a variety of cultural and culinary topics in Portugal, highlighting Nespresso's 40th anniversary marketing campaign featuring Dua Lipa as its new ambassador. Additionally, it mentions Compal Vital's new drink aimed at active lifestyles and the success of the event agency Desafio Global.
The Brand’s Greatest Challenge Begins After the Purchase
Goal: To establish a new communication platform for the brand during its anniversary
Claim: First You, Then Yourself
Summary: To celebrate its sixtieth anniversary, the brand Ora has launched a new communication platform titled 'First You, Then Yourself'.
Hiring Renderspace, ALEJA, HIT, Luka Koper, Banka Intesa Sanpaolo, Outfit7 and others – Marketing Magazine
Goal: To celebrate the 60th anniversary and introduce a new communication platform
Claim: First you, then yourself
Summary: On August 21, 2026, Banka Intesa Sanpaolo launched a new communication platform titled 'First you, then yourself' to celebrate its 60th anniversary.
Triglav Group increased its business volume by 13 percent in the first half – Marketing Magazine
Goal: To promote a new communication platform
Claim: First to you, then to yourself
Summary: Ora launched a new communication platform titled 'First to you, then to yourself' in celebration of its 60th anniversary.
Hema Releases Special Coin in Honor of 100th Anniversary
Goal: Celebrate 100th anniversary
Summary: Hema has launched a special coin to commemorate its 100th anniversary, highlighting the brand's long-standing presence in the market.
Dolmio brings back its puppets for 40th anniversary campaign
Goal: Celebrate the 40th anniversary of the brand
Summary: Dolmio is reviving its iconic puppets as part of a campaign to celebrate the brand's 40th anniversary, created by the agency T&P.
Believe in going further
Source: https://www.campaignlive.co.uk/article/send-bag-believe-going-further-ardmore-group/1967412
Goal: Celebrate the 20th anniversary of the brand
Claim: Believe in going further
Summary: Send My Bag, an international luggage delivery company, celebrates its 20th anniversary with a creative representation of a suitcase-shaped hot air balloon.
Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary
Source: https://www.adworld.ie/2026/08/07/bord-gais-energy-goes-big-on-ooh-to-mark-50th-anniversary/
Goal: To celebrate the company's 50-year history and connect with audiences in a meaningful way
Claim: Proud past. Powerful future
Media: Out-of-home (OOH), airport takeovers, large-scale projections
Summary: Bord Gáis Energy celebrated its 50th anniversary with a major out-of-home campaign featuring airport takeovers and city centre projections in Dublin and Cork. Developed by Talon in collaboration with PHD and others, the campaign aims to honor the company's history while looking ahead to the future of energy in Ireland. Highlights include bespoke takeovers at airports and large-scale light projections on landmarks.
New: David presents ‘Formula’, the campaign with which Coca-Cola celebrates its 100 years in Mexico
Goal: Celebrate Coca-Cola's 100 years in Mexico
Claim: Our formula is to always be together
Media: All media channels in the country
Summary: Coca-Cola launches its campaign 'Formula' to celebrate 100 years in Mexico, featuring the iconic artist Luis Miguel. The campaign highlights family gatherings, celebrations, and reunions, emphasizing the connection between Coca-Cola and its place in Mexican culture. The campaign aims to honor millions of Mexicans who have incorporated Coca-Cola into their lives and traditions, showcasing the theme that it's always better together.
For its 135th anniversary, Ernster unveils a brand film that celebrates the power of books with Pulsa
Goal: Celebrate the power of books
Summary: For its 135th anniversary, Ernster has unveiled a brand film that celebrates the power of books, created by agency Pulsa.
Vila Galé Transforms 40 Years of History into a Film about Lasting Memories
Goal: To celebrate the 40th anniversary and highlight the memories created by guests.
Claim: There are places that welcome time.
Media: Film
Summary: Vila Galé celebrated its 40th anniversary with the launch of a film directed by Leonel Vieira, shot at Vila Galé Collection Braga. The film honors the hotel's history and the memories of guests over four decades, exploring how hotels serve as backdrops for significant life stories. The central message emphasizes that the true value of a hotel lies in the memories created within it.
A Living Heritage Tale
Goal: Celebrate the brand's 80th anniversary and revisit its origins
Media: Digital platforms
Summary: Ferreira de Sá celebrates its 80th anniversary with the release of 'A Living Heritage Tale', a short film that honors the brand's legacy through the story of the village of Silvalde, where it originated. Instead of a chronological narrative, the film explores eight decades of collective memory, showcasing the artisanal craftsmanship that shapes the brand's identity. Featuring around 20 protagonists, including employees and local families, the film emphasizes the preservation of traditional knowledge while linking it to contemporary design. The initiative reinforces the brand's commitment to valuing Portuguese artisanal heritage.
Coo’ee signs the campaign for the 80th anniversary of ASAT
Goal: To celebrate the 80th anniversary of ASAT and enhance its identity in Trentino tourism.
Claim: Viva Ospitalità
Media: Annual convention, celebratory merchandising, social media communication, docufilm
Summary: Coo’ee has developed a communication project for the 80th anniversary of ASAT, the Association of Hoteliers and Tourism Businesses of the Province of Trento. The agency undertook a light rebranding of the association's logo, created a celebratory mark for the anniversary, and developed the creative concept 'Viva Ospitalità' to narrate ASAT’s role in Trentino tourism. The concept has been applied in the annual convention, celebratory merchandise, and social media communication. Additionally, a 12-minute docufilm documenting ASAT’s history and evolution, featuring testimonials and archival materials, is part of the project.
Warner Bros. Discovery plans a global ‘Back to Hogwarts’ event ahead of the Harry Potter series release
Goal: To celebrate the 25th anniversary of Harry Potter's release with global events and experiences.
Media: YouTube, TikTok, cinema
Summary: Warner Bros. Discovery has announced a global event program and exclusive content in Europe, North America, Latam, and Apac, featuring special experiences, retail activations, a Harry Potter YouTube and TikTok showcase, and a week-long global re-release of Harry Potter and the Sorcerer's Stone with exclusive 12 minutes of behind-the-scenes content. Events will take place from August 27 to September 3, including special activities in major cities like London, Paris, and Berlin.
Page that traverses history and wine (Iber celebrates 30 years)
Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos
Goal: Celebrate the company's 30th anniversary and share its history
Media: Magazine publication
Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.
Fiat celebrates 50 years in Brazil with a major institutional campaign
Goal: To celebrate Fiat's 50 years presence in Brazil
Summary: Fiat is celebrating its 50th anniversary in Brazil with a significant institutional campaign.
Honoring the Past and Imagining the Future with Ambition
Source: https://www.imagensdemarca.pt/artigo/honrar-o-passado-e-imaginar-com-ambicao-o-futuro/
Goal: To celebrate the 50th anniversary of EDP and outline future ambitions in the energy sector.
Summary: EDP is celebrating its 50th anniversary with events focused on the company's history and its ambitions for the future, emphasizing the importance of energy independence and the impact of artificial intelligence on the global economy. The celebrations include a two-day event for over 5,000 national employees and the 'Imagine the Next 50 EDP Summit', featuring interviews with EDP's CEO and discussions on corporate culture and workforce restructuring.
Up to 60% discount on thousands of products (Tienda Inglesa celebrates ‘An Incredible Anniversary’ and $1,570,000 in prizes)
Goal: To offer significant discounts and promotions for an anniversary celebration
Claim: Up to 60% discount on thousands of products
Media: In-store, website, app
Summary: Tienda Inglesa is celebrating its anniversary with over 12,000 offers, exclusive benefits, and a raffle with prizes totaling $1,570,000. From now until August 16, customers can enjoy discounts of 30%, 40%, and up to 60% on various product categories. Additionally, customers using Scotiabank's Club Card Credit can receive an extra 20% discount on selected items. The campaign also includes a points raffle, with chances to win based on purchases of participating products.
For its 30th anniversary, MarkCom adopts a new identity and asserts its positioning as a federation of Consulting and Creation Agencies in Luxembourg
Goal: To assert its positioning as a federation of consulting and creation agencies
Summary: To celebrate its 30th anniversary, MarkCom has adopted a new identity that reaffirms its positioning as a federation of consulting and creative agencies in Luxembourg.
Aer Lingus Celebrates 90th Anniversary with New Campaign
Source: https://www.adworld.ie/2026/06/18/aer-lingus-celebrates-90th-anniversary-with-new-campaign/
Goal: Celebrate 90 years of connection and community
Claim: You're Home
Media: TV, video, OOH, digital
Summary: Aer Lingus has launched a new campaign to celebrate its 90th anniversary and its role in connecting Ireland with the world. The campaign features large-format outdoor ads showcasing emotional reunions and includes a 60-second film that references the airline's famous 1980s campaign. It highlights the culture of family and community within Aer Lingus, featuring real cabin crew members.
Stranger Things Celebrates 10 Years: A VHS Edition of the First Season for Fans
Goal: Celebrate the 10th anniversary of Stranger Things
Claim: Celebrating 10 years of Stranger Things with a special VHS edition
Media: Netflix platform
Summary: To celebrate the 10th anniversary of Stranger Things, Netflix is launching a special VHS edition of the first season, emulating the aesthetic of 1980s video cassettes. This initiative, along with significant viewership statistics and cultural impact, demonstrates the reach and influence of the franchise beyond just the screen.
Mycall Marks 25 Years with the Campaign ’25 Years Without Borders’
Goal: To celebrate 25 years of connecting people across borders
Claim: Mycall is the little mobile company with the big heart
Summary: Mycall celebrates its 25th anniversary with a campaign aimed at highlighting the importance of screen time in maintaining relationships with loved ones abroad. The campaign, titled '25 Years Without Borders', features real people sharing genuine moments and phone calls in their own languages, reflecting Mycall's focus on a diverse customer base. The agency TRY emphasizes the need for deep cultural understanding in their communication.
Three Decades of Communion (Abel Pintos Returns to UY with Double Show at Sodre)
Goal: To celebrate 30 years of career with intimate concerts
Claim: A communion with a loyal audience
Summary: Argentinian singer Abel Pintos returns to Montevideo for an intimate concert celebrating his 30-year career. The 'Abel 30 Años' tour started in late 2025 and has seen sold-out shows. The performance on August 1st and 2nd at the Auditorio Nacional del Sodre marks a significant moment for both the artist and his loyal fans.