Toyota

Campaign Diaries

Portugal

Toyota and MEO strengthen their presence at the Tribeca Festival Lisbon 2026 through cinema and music

Brand: Toyota

Campaign: Tribeca Film by Toyota

Source: https://www.imagensdemarca.pt/artigo/toyota-e-meo-reforcam-presenca-no-tribeca-festival-lisboa-2026-atraves-do-cinema-e-da-musica/

Goal: To connect brands and audiences through cultural experiences in cinema and music

Claim: Continuity of the concept of Moviemento

Media: Film, music events, outdoor screenings

Summary: Toyota and MEO are partnering with the Tribeca Festival in Lisbon from December 9 to 13, 2026, focusing on cinema and music. Toyota continues its association with the film programming through Tribeca Film by Toyota, while MEO enhances its presence with Tribeca Music by MEO, which features concerts and performances. The festival aims to integrate brands within its cultural experience.

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Colombia

Premiere: The Juju and Toyota celebrate 75 years of Land Cruiser

Brand: Toyota

Campaign: No todo estaba dicho

Source: https://www.adlatina.com/publicidad/preestreno-the-juju-y-toyota-celebran-los-75-aos-de-land-cruiser

Goal: Celebrate 75 years of the Land Cruiser

Claim: Not everything has been said

Summary: Toyota and The Juju Colombia have launched a campaign to celebrate the 75th anniversary of the Land Cruiser, exploring its legacy of exploration and off-road capability. The campaign, titled 'No todo estaba dicho', focuses on the new Land Cruiser 300 HEV, showcasing that there are always new stories to tell about iconic vehicles. The creative team delved into archives to create a visual narrative that transforms decades of history into a compelling experience.

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advertising anniversary automotive Land Cruiser

Italy

T&P Italy Unites Companies and Universities for a Discussion on the Conscious Use of AI

Brand: Toyota

Campaign: Innovation Builders Programme

Source: https://brand-news.it/player/agenzie/tp-italy-riunisce-aziende-e-universita-per-un-confronto-sulluso-consapevole-dellai/

Goal: Integrate artificial intelligence in strategic, creative, and production processes

Media: Event

Summary: T&P Italy, part of WPP, is hosting a presentation in Rome on the use of artificial intelligence, featuring insights from companies, professionals, and academics. The event on September 17 will discuss business applications of AI, the relationship between research and market impact, and the responsibilities tied to technology adoption. It will also highlight the Innovation Builders Programme developed for Toyota in collaboration with Talent Garden. The event aims to showcase T&P's integration of AI into its processes.

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artificial intelligence Business Innovation networking

Toyota ‘Please Hilux responsibly’

Brand: Toyota

Campaign: Please Hilux Responsibly

Source: https://www.campaignlive.co.uk/article/toyota-please-hilux-responsibly-by-t-p/4vc952dsadj3kzwcpdvfdxgnw6

Goal: Promote the indestructible reputation of the Hilux

Summary: Toyota's latest campaign plays on the Hilux’s well-known reputation for indestructibility, highlighting its robustness and reliability.

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advertising automotive campaign

Croatia

Hilux Has Nothing Left to Prove

Brand: Toyota

Campaign: Please Hilux Responsibly

Source: https://www.media-marketing.com/vijesti/hilux-vise-nema-sta-dokazivati/

Goal: Encourage responsible use of the Hilux

Claim: Hilux has nothing to prove

Media: Cinemas and social media

Summary: Toyota has launched a new campaign for the Hilux, titled 'Please Hilux Responsibly', encouraging owners to act responsibly with their vehicles rather than showcasing their limits. The campaign includes a main video in British cinemas and several shorter social media clips, emphasizing that the Hilux's durability no longer needs to be proven. It features scenarios such as a picnic in a snowstorm and using the truck as an improvised jacuzzi, highlighting the vehicle's capabilities while promoting moderation.

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advertising campaign durability pickup truck responsibility

Global

Toyota asks Hilux drivers to ‘show restraint’ in pan-European campaign

Brand: Toyota

Campaign: Hilux restraint campaign

Source: https://www.campaignlive.co.uk/article/toyota-asks-hilux-drivers-show-restraint-pan-european-campaign/1968015

Goal: Encourage responsible driving behavior among Hilux drivers

Claim: Show restraint

Summary: Toyota, through the agency T&P, has launched a pan-European campaign urging Hilux drivers to 'show restraint' while on the road. The campaign emphasizes the importance of responsible driving and aims to promote safety among vehicle users.

Campaign Diaries

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campaign Hilux responsible driving Toyota

Asia

Toyota finds a new rhythm with Asia’s music makers

Brand: Toyota

Campaign: Move your world beat

Source: https://www.marketing-interactive.com/toyota-finds-a-new-rhythm-with-asia-s-music-makers

Goal: To connect with the youth population and inspire new forms of expression through music

Claim: Move your world

Media: TikTok

Summary: Toyota Motor Asia is launching a music initiative called 'Move your world beat', in collaboration with VIRTUE Asia. The campaign encourages artists from six Asian markets to create music using sounds from Toyota vehicles, aiming to reinterpret cultural elements through contemporary music and engage the youth. The initiative will culminate in a collaborative track featuring contributions from various artists, promoting cultural participation and collaboration.

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cultural collaboration music