Welcome to the automated Brand Tracker diaries.
Losch Embarks Chef Mathieu Van Wetteren for the Launch of the Audi Q6 e-tron in Luxembourg
Goal: To promote the new Audi Q6 e-tron
Summary: The campaign involves the participation of Chef Mathieu Van Wetteren to promote the launch of the Audi Q6 e-tron in Luxembourg, focusing on creating an engaging event that highlights the innovative features of the vehicle.
Advertising: BMW launches spots with the voice of Rose Villain
Goal: To connect with younger generations and extend the narrative beyond traditional advertising formats
Claim: Reach for the moon
Media: Television, radio, social media
Summary: BMW Italia launches a campaign for the BMW Series 1 featuring the voice of Rose Villain, aimed at younger audiences through a mix of music, commercials, and social media content. The collaboration includes a TV spot with a voice-over by Villain and a dedicated radio creative. The messaging emphasizes accessibility and personal expression with the model.
Renault launches new Kwid 2026 (and raffles units among owners of previous versions)
Goal: To promote the launch of the new Kwid 2026 and engage existing customers.
Claim: A compact city car with efficiency and modern features.
Media: Social media
Summary: Renault has launched the new Kwid 2026 in Uruguay, enhancing their local offerings with a vehicle that has dominated the A-Hatch segment for eight consecutive years. The new model features a redesign, modern interior, and efficient fuel consumption. To celebrate the launch, Renault is giving away two Kwid 2026 units to existing Kwid owners, providing an incentive for vehicle upgrades.
Audi France renews Romance and entrusts it with its social media
Goal: Manage social media presence
Media: social media
Summary: Audi France has decided to continue its partnership with the agency Romance, entrusting them with the management of its social media channels.
Premiere: The Juju and Toyota celebrate 75 years of Land Cruiser
Source: https://www.adlatina.com/publicidad/preestreno-the-juju-y-toyota-celebran-los-75-aos-de-land-cruiser
Goal: Celebrate 75 years of the Land Cruiser
Claim: Not everything has been said
Summary: Toyota and The Juju Colombia have launched a campaign to celebrate the 75th anniversary of the Land Cruiser, exploring its legacy of exploration and off-road capability. The campaign, titled 'No todo estaba dicho', focuses on the new Land Cruiser 300 HEV, showcasing that there are always new stories to tell about iconic vehicles. The creative team delved into archives to create a visual narrative that transforms decades of history into a compelling experience.
New: Africa Creative Takes the Mitsubishi Triton Pickup to the Real Challenges of the Trans-Amazonian Road
Goal: Invite consumers to test drive the new Mitsubishi Triton
Claim: Live is a Different Story
Media: Broadcast television, cable television, digital platforms
Summary: Mitsubishi Motors has launched a new campaign for the Triton pickup truck, titled 'Live is a Different Story,' developed by Africa Creative. The campaign invites consumers to experience the vehicle's quality firsthand at dealerships across Brazil, featuring influencer Thiago Correia, who uses the Triton for real-life rescues on the Trans-Amazonian Highway. The campaign aims to demonstrate the Triton's capabilities through immersive storytelling and real user experiences.
Toyota ‘Please Hilux responsibly’
Goal: Promote the indestructible reputation of the Hilux
Summary: Toyota's latest campaign plays on the Hilux’s well-known reputation for indestructibility, highlighting its robustness and reliability.
Volvo Updates 40 Series with More Technology, Safety, and Artificial Intelligence
Goal: To promote the newly upgraded XC40, EX40, and EC40 models with enhanced technology and safety features.
Claim: The best versions ever of these popular models.
Summary: Volvo Cars is launching an updated version of its popular XC40, EX40, and EC40 models featuring a new design, advanced safety technologies, and an enhanced digital experience with Google Gemini. The new models, available for order in Portugal next week, emphasize safety, technology, and design while incorporating a new software platform and more driver assistance features to ensure a safer driving experience.
0% Financing: How the Chinese Car Brand Chery Shifts Focus from Brand Building to Purchase Incentives
Goal: Shift focus from brand building to purchase incentives
Claim: 0% Financing
Summary: The article discusses how the Chinese car brand Chery is shifting its focus from building a brand image to providing purchase incentives such as 0% financing offers to attract customers.
ID. Polo: This is what might be the most important campaign of the year from VW
Goal: Promote the ID. Polo as an essential vehicle
Summary: The article discusses possibly the most important campaign of the year by VW, focusing on the ID. Polo model. It highlights the key elements of the campaign and its significance in the automotive market.
Renault and Publicis Conseil present a new chapter of the Clio in the campaign ‘The Muse’
Goal: To launch the new Clio full hybrid E-Tech and position it in a new narrative
Media: Film
Summary: Renault and Publicis Conseil have launched 'The Muse' campaign in France for the new Clio full hybrid E-Tech, featuring a narrative inspired by the muse of history, Clio. The film showcases Clio's journey as she decides to create a new chapter in automotive history, symbolizing the evolution of the Clio model over 35 years and 17 million units sold. Directed by Rupert Sanders, the campaign aims to position the new Clio within a luxurious context, breaking automotive industry norms.
Bridgestone launches Potenza Race R tire for Lamborghini Revuelto SV 2026
Goal: To launch a new tire product
Summary: Bridgestone has launched the Potenza Race R tire specifically designed for the Lamborghini Revuelto SV 2026, highlighting its commitment to delivering high-performance tires for luxury sports cars.
MG Motor Middle East picks TEAM LEWIS as integrated campaign partner for GCC SUV line-up
Goal: Drive awareness, consideration and purchase intent for the SUV portfolio
Media: social content, media strategy, campaign assets
Summary: MG Motor Middle East has appointed TEAM LEWIS as the integrated campaign partner for their upcoming SUV line-up campaign across the GCC. The campaign aims to increase awareness and purchase intent for MG's SUV models, including the MG ZS, MG HS, MG HS Hybrid+, and MG RX9. TEAM LEWIS will develop strategic and creative content to support customer understanding and consideration, emphasizing the brand's commitment to value, technology, and accessibility in SUV ownership.
Ford Delivers Message that Belonging to Canada is Not Proven by a Maple Leaf
Goal: To demonstrate Ford's commitment to Canada through local investments and community engagement.
Claim: You Pay What We Pay
Summary: Ford is launching the campaign 'There’s No Can’t in Canada' to emphasize its long-standing ties to Canada by investing over five billion Canadian dollars in a new manufacturing plant and other facilities across the country. The campaign highlights stories from Canadians and aims to showcase Ford as a partner within local communities rather than just a foreign company. The messaging includes a special pricing offer for Canadian customers, aligning with the company's commitment to affordability.
Nissan Qashqai reaches four million in Europe and reveals the ‘secrets’ that many do not know
Goal: To reveal hidden features of the Qashqai to current owners.
Media: Video series
Summary: Nissan celebrates the milestone of selling four million Qashqai units in Europe with a new video series featuring engineers sharing tips on maximizing the SUV's technologies. The Qashqai has been a success since its launch in 2006, receiving numerous awards, and the new campaign aims to educate owners on the vehicle's functionalities, enhancing their experience.
Preview: Chery and Combi Buenos Aires present ‘More than a tank, it’s a life’
Goal: To highlight the lifestyle and freedom offered by the Chery Tiggo 7 CSH
Claim: More than a tank, it's a life
Media: Television, launch event, digital platforms, outdoor
Summary: Chery and Combi Buenos Aires launched the campaign 'More than a tank, it's a life' for the Tiggo 7 CSH, the brand's first plug-in hybrid SUV in Argentina. Instead of merely showcasing the vehicle's 1,200 km range, the campaign focuses on the experiences and life moments enabled by this technology, emphasizing freedom and time saved for its users. Directed by Tomás Coste, the campaign is part of a trilogy linking different family stories across the Chery Super Hybrid portfolio.
Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland
Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/
Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.
Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.
Media: RTÉ One, RTÉ Player
Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.
Honda Recovers Emotional Storytelling with New Campaign Created by Pablo London
Goal: To reinforce the emotional connection between Honda and consumers.
Claim: Your Dreams Engineered
Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.
Škoda Transformed Silence into Its New Recognition
Source: https://www.media-marketing.com/vijesti/skoda-je-pretvorila-tisinu-u-svoju-novu-prepoznatljivost/
Goal: Raise awareness of the correct pronunciation of the brand name
Claim: Shhhkoda
Media: Outdoor advertising, social media, print, PR, influencer activities, television
Summary: Škoda UK launched the 'Shhhkoda' campaign to emphasize the correct pronunciation of its brand name, utilizing the Czech diacritic above the letter Š to create a memorable communication system. The campaign features a long 'Shhhhhhh' sound across various media platforms and cleverly integrates it with practical vehicle features and spaciousness in advertisements. The central film follows the propagation of the pronunciation, while social media content highlights practical details of Škoda's models.
BMW M and the Case Against Corners
Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/
Goal: Encourage people to experience the driving pleasure of BMW M cars on the track
Claim: Driving through corners reveals the true capabilities of a BMW M car
Media: Film, social media promotion
Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.
BYD takes the relatable route for its Ti 7 launch in the UAE
Source: https://campaignme.com/byd-takes-the-relatable-route-for-its-ti-7-launch-in-the-uae/
Goal: To create a relatable campaign that highlights everyday moments in cars.
Claim: You spend 4 years of your life in your car.
Summary: Al-Futtaim BYD has launched its Ti 7 model in the UAE with a campaign film that emphasizes the multicultural aspects of the country, steering away from typical SUV advertising clichés. The film humorously depicts everyday car experiences to resonate with a broad audience.
Honda Sent Dreams for Testing
Source: https://www.media-marketing.com/vijesti/honda-je-snove-poslala-na-testiranje/
Goal: To connect automotive engineering with human needs and desires.
Claim: Engineering makes sense only if it solves something very human.
Media: Film, OOH, social media content
Summary: Honda launched a new campaign titled 'Your Dreams Engineered,' showcasing how human ideas take shape during the engineering process. The campaign, created by Pablo London, emphasizes that behind every useful technology is a desire for improvement. It includes a main film and supports OOH and social media content, aligning specific vehicle models with various driving plans and life situations.
Honda turns dreams into cars in its new European campaign
Source: https://www.reasonwhy.es/actualidad/honda-innovacion-ingenieria-campana-your-dreams-engineered
Goal: To inspire and connect dreams with automotive innovation
Claim: Today I make decisions guided by Rigor and Renunciation.
Summary: Honda's new European campaign emphasizes the brand's commitment to turning dreams into reality, reflecting on personal decisions and their long-term impact, indicated by the phrase about a rabbit deciding the future 25 years ago.
Honda Launches New Pan-European Creative Platform ‘Your Dreams Engineered’ with Pablo London
Goal: To celebrate Honda's innovative approach and connect with customers' dreams.
Claim: Every Honda starts with a customer and a dream.
Media: Film
Summary: Honda has launched its new pan-European creative platform 'Your Dreams Engineered' with agency Pablo London. The campaign showcases Honda's philosophy and engineering approach, bringing human dreams to life through a transformative film that highlights the brand's automotive range. The film reminds audiences of Honda's commitment to engineering and innovation aimed at simplifying customers' lives and helping them realize their dreams. Olivia Dunn from Honda emphasized the human-focused innovation, particularly relevant in today's AI-driven world.