Welcome to the automated Brand Tracker diaries.
Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland
Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/
Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.
Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.
Media: RTÉ One, RTÉ Player
Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.
Honda Recovers Emotional Storytelling with New Campaign Created by Pablo London
Goal: To reinforce the emotional connection between Honda and consumers.
Claim: Your Dreams Engineered
Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.
Škoda Transformed Silence into Its New Recognition
Source: https://www.media-marketing.com/vijesti/skoda-je-pretvorila-tisinu-u-svoju-novu-prepoznatljivost/
Goal: Raise awareness of the correct pronunciation of the brand name
Claim: Shhhkoda
Media: Outdoor advertising, social media, print, PR, influencer activities, television
Summary: Škoda UK launched the 'Shhhkoda' campaign to emphasize the correct pronunciation of its brand name, utilizing the Czech diacritic above the letter Š to create a memorable communication system. The campaign features a long 'Shhhhhhh' sound across various media platforms and cleverly integrates it with practical vehicle features and spaciousness in advertisements. The central film follows the propagation of the pronunciation, while social media content highlights practical details of Škoda's models.
BMW M and the Case Against Corners
Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/
Goal: Encourage people to experience the driving pleasure of BMW M cars on the track
Claim: Driving through corners reveals the true capabilities of a BMW M car
Media: Film, social media promotion
Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.
BYD takes the relatable route for its Ti 7 launch in the UAE
Source: https://campaignme.com/byd-takes-the-relatable-route-for-its-ti-7-launch-in-the-uae/
Goal: To create a relatable campaign that highlights everyday moments in cars.
Claim: You spend 4 years of your life in your car.
Summary: Al-Futtaim BYD has launched its Ti 7 model in the UAE with a campaign film that emphasizes the multicultural aspects of the country, steering away from typical SUV advertising clichés. The film humorously depicts everyday car experiences to resonate with a broad audience.
Honda Sent Dreams for Testing
Source: https://www.media-marketing.com/vijesti/honda-je-snove-poslala-na-testiranje/
Goal: To connect automotive engineering with human needs and desires.
Claim: Engineering makes sense only if it solves something very human.
Media: Film, OOH, social media content
Summary: Honda launched a new campaign titled 'Your Dreams Engineered,' showcasing how human ideas take shape during the engineering process. The campaign, created by Pablo London, emphasizes that behind every useful technology is a desire for improvement. It includes a main film and supports OOH and social media content, aligning specific vehicle models with various driving plans and life situations.
Honda turns dreams into cars in its new European campaign
Source: https://www.reasonwhy.es/actualidad/honda-innovacion-ingenieria-campana-your-dreams-engineered
Goal: To inspire and connect dreams with automotive innovation
Claim: Today I make decisions guided by Rigor and Renunciation.
Summary: Honda's new European campaign emphasizes the brand's commitment to turning dreams into reality, reflecting on personal decisions and their long-term impact, indicated by the phrase about a rabbit deciding the future 25 years ago.
Honda Launches New Pan-European Creative Platform ‘Your Dreams Engineered’ with Pablo London
Goal: To celebrate Honda's innovative approach and connect with customers' dreams.
Claim: Every Honda starts with a customer and a dream.
Media: Film
Summary: Honda has launched its new pan-European creative platform 'Your Dreams Engineered' with agency Pablo London. The campaign showcases Honda's philosophy and engineering approach, bringing human dreams to life through a transformative film that highlights the brand's automotive range. The film reminds audiences of Honda's commitment to engineering and innovation aimed at simplifying customers' lives and helping them realize their dreams. Olivia Dunn from Honda emphasized the human-focused innovation, particularly relevant in today's AI-driven world.