Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Kingdom

Audi Waited for the Dark to Return to the Racing Track

Brand: Audi

Campaign: After Dark

Source: https://www.media-marketing.com/vijesti/audi-je-sacekao-mrak-da-se-vrati-na-trkacu-stazu/

Goal: To connect Audi's electric e-tron models to its motorsport heritage and performance.

Claim: Vorsprung durch Technik

Media: Television, cinema, social media, digital channels

Summary: Audi's new campaign, 'After Dark,' showcases four e-tron models racing at Silverstone at night, emphasizing the unique silence of electric vehicles. Instead of focusing on traditional product features, the film illustrates the character of Audi's electric offerings, linking them to the brand's performance heritage. The campaign will run during the 2026 and 2027 seasons and aims to reinforce the connection between Audi's advanced engineering and its historical motorsport achievements.

Brazil

Bridgestone launches Potenza Race R tire for Lamborghini Revuelto SV 2026

Brand: Bridgestone

Campaign: Potenza Race R for Lamborghini Revuelto SV 2026

Source: https://www.imagensdemarca.pt/artigo/bridgestone-lanca-pneu-de-pista-potenza-race-r-para-o-lamborghini-revuelto-sv-2026/

Goal: To launch a new tire product

Summary: Bridgestone has launched the Potenza Race R tire specifically designed for the Lamborghini Revuelto SV 2026, highlighting its commitment to delivering high-performance tires for luxury sports cars.

automotive performance tire