Mercedes-Benz

Campaign Diaries

Czech Republic

The program of the 14th edition of the Signal Festival is out.

Campaign: Signal Festival 14th Edition

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/program-14-rocniku-signal-festivalu-je-venku-poprve-zamiri-do-dejvic/

Goal: To showcase digital and creative culture through installations and immersive projects

Claim: Dream On! Dreams and Visions

Media: Digital installations, video mapping

Summary: The 14th edition of the Signal Festival will take place from October 15 to 18, featuring 21 installations, including a paid area called Signal INSIDE. This year's theme is 'Dream On!' and highlights both local and international artists. Notable projects include laser installations, site-specific shows, and video mapping. The festival also introduces a Student Visions zone and emphasizes immersive projects that engage audiences beyond visual effects. A partner installation for Mercedes-Benz will connect the brand's 140-year history with the baroque setting.

Campaign Diaries

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Uruguay

Mercedes-Benz GLA 220: Limited Batch and Immediate Delivery

Brand: Mercedes-Benz

Campaign: Limited Release of the GLA 220

Source: https://infonegocios.biz/plus/mercedes-benz-gla-220-partida-limitada-y-entrega-inmediata

Goal: Promote the immediate availability of the GLA 220 SUV

Claim: Experience immediate access to your new Mercedes-Benz without waiting

Summary: Mercedes-Benz announces the arrival of a limited batch of GLA 220 SUVs to Uruguay, produced in 2026 and available for immediate delivery. This offers a special opportunity for customers seeking access to a model with no wait time. The GLA 220 features a sporty design, advanced technology, and comprehensive safety features, making it a desirable choice at a price of USD 73,990.

Campaign Diaries

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immediate delivery limited edition SUV

Ireland

Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland

Brand: Mercedes-Benz

Campaign: Sponsorship of The Traitors Ireland

Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/

Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.

Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.

Media: RTÉ One, RTÉ Player

Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.

Campaign Diaries

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automotive reality TV sponsorship

New Zealand

Crave Group puts local spin on Mercedes-Benz’s global tour

Brand: Mercedes-Benz

Campaign: 140 years. 140 places

Source: https://stoppress.co.nz/campaigns/crave-group-puts-local-spin-on-mercedes-benzs-global-tour/

Goal: To celebrate Mercedes-Benz's legacy and connection to New Zealand's automotive history

Media: Private event launch, cinematic experience

Summary: Crave Group partnered with Mercedes-Benz New Zealand to launch the local leg of the global ‘140 years. 140 places’ tour, commemorating 140 years of automotive innovation. The campaign highlights the historical connection of Mercedes-Benz to New Zealand, showcasing its first vehicle import by politician William McLean. The campaign included a media and VIP launch event featuring a cinematic narrative and culminated with the reveal of the new S-Class model. A second event focused on community by engaging over 100 Mercedes-Benz owners and promoting the new S-Class through a tour across New Zealand.

Campaign Diaries

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automotive history brand celebration innovation