Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Wenche makes a comeback on TV 2 in new reality series

Brand: TV 2

Campaign: Bakeskolen

Source: https://www.kampanje.com/medier/wenche-gjor-tv-2-comeback-i-ny-realityserie/1019970

Goal: To teach baking and dessert-making skills to celebrities

Claim: Learn the art of baking with true craftsmanship

Media: TV 2 Play, TV 2 Direkte

Summary: Wenche Andersen returns to TV 2 to lead the new entertainment program 'Bakeskolen' alongside Truls Svendsen and Eivind Hellstrøm. The show features 12 celebrities learning about baking and desserts at Borregaard Hovedgaard in Sarpsborg. The aim is to educate contestants on baking craftsmanship using quality ingredients. The show consists of 10 episodes and will premiere in October.

Germany

Anniversary Season: Vox Show: Two New Investors in ‘The Lion’s Den’

Brand: Vox

Campaign: The Lion’s Den

Source: https://www.horizont.net/medien/nachrichten/jubilaeumsstaffel-vox-show-zwei-neue-investoren-bei-die-hoehle-der-loewen-235372

Goal: To introduce new investors to the show

Media: Television

Summary: The article discusses the latest season of the Vox show 'Die Höhle der Löwen' (The Lion's Den), highlighting the addition of two new investors to the panel. This change aims to bring fresh perspectives and investment opportunities to the entrepreneurs presenting their ideas on the show.

entrepreneurship investors reality TV

Ireland

Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland

Brand: Mercedes-Benz

Campaign: Sponsorship of The Traitors Ireland

Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/

Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.

Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.

Media: RTÉ One, RTÉ Player

Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.

automotive reality TV sponsorship

Ireland

DiscoverIreland.ie backs new Traitors

Brand: DiscoverIreland.ie

Campaign: The Traitors Ireland Sponsorship

Source: https://marketing.ie/discoverireland-ie-sponsors-traitors-ireland/

Goal: To promote DiscoverIreland.ie through sponsorship of a reality TV show.

Media: RTÉ One, RTÉ One +1, RTÉ Player, TV, audio, social media

Summary: DiscoverIreland.ie, sponsored by Fáilte Ireland, will back the return of The Traitors Ireland on RTÉ One and RTÉ Player. The sponsorship includes 240 credited stings, live broadcasts, and promotional appearances across various media channels. The show features contestants in a psychological game of deception for a cash prize of up to €50,000.

Ireland marketing reality TV sponsorship