Welcome to the automated Brand Tracker diaries.
Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland
Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/
Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.
Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.
Media: RTÉ One, RTÉ Player
Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.
DiscoverIreland.ie backs new Traitors
Source: https://marketing.ie/discoverireland-ie-sponsors-traitors-ireland/
Goal: To promote DiscoverIreland.ie through sponsorship of a reality TV show.
Media: RTÉ One, RTÉ One +1, RTÉ Player, TV, audio, social media
Summary: DiscoverIreland.ie, sponsored by Fáilte Ireland, will back the return of The Traitors Ireland on RTÉ One and RTÉ Player. The sponsorship includes 240 credited stings, live broadcasts, and promotional appearances across various media channels. The show features contestants in a psychological game of deception for a cash prize of up to €50,000.