Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Watch the ninth episode of the Audiovisual Cycle for the 20 years of InfoNegocios with Gabriel Valdés as the protagonist

Campaign: 20 Years of InfoNegocios Audiovisual Cycle

Source: https://infonegocios.biz/plus/mira-el-noveno-episodio-del-ciclo-audiovisual-por-los-20-anos-de-infonegocios-con-gabriel-valdes-como-protagonista

Goal: To celebrate 20 years of InfoNegocios through interviews with business leaders

Media: YouTube

Summary: The ninth episode of the audiovisual series celebrating the 20 years of InfoNegocios features Gabriel Valdés, the CEO of Conaprole. The series highlights the evolution of various industries in Uruguay over the past two decades, discussing themes such as technological advancements, the impact of artificial intelligence, and upcoming opportunities. The initiative is supported by Mini Cooper and BlueCross & BlueShield.

Portugal

Startup Portugal launches international campaign created using artificial intelligence

Brand: Startup Portugal

Campaign: Portugal. A great place to start

Source: https://www.imagensdemarca.pt/artigo/startup-portugal-lanca-campanha-internacional-criada-com-recurso-a-inteligencia-artificial/

Goal: Promote Portugal as a top European destination for entrepreneurship

Claim: Portugal. A great place to start

Media: Video clips and real images combined with AI-generated content

Summary: Startup Portugal has launched an international campaign to establish the country as a premier destination for startups in Europe. The campaign, developed by The Hotel, utilizes artificial intelligence to showcase national talent, innovation, and impactful projects, featuring real images combined with over 5,000 visuals and 3,000 video clips. It aims to highlight Portugal's attractiveness based on talent, technological capacity, quality of life, and entrepreneurial ambition, especially ahead of the Web Summit event.

AI-generated content entrepreneurship innovation Portugal startup promotion

UAE

1 Billion Followers Summit launches $1m creator fund

Brand: 1 Billion Followers Summit

Campaign: 100 Dreams Initiative

Source: https://campaignme.com/100-dreams-creator-businesses-fund-uae/

Goal: To help 100 content creators establish businesses in the UAE

Claim: Turning content ideas into businesses

Media: Video submissions and a dedicated activation event

Summary: The 1 Billion Followers Summit, in collaboration with the UAE's National Media Authority, has launched a $1 million initiative called the 100 Dreams initiative, aimed at helping 100 content creators establish businesses in the UAE. Each selected creator will receive $10,000 along with mentorship and guidance, with applications opening on 20 November. The program includes a six-week business accelerator and support for company formation and trade licensing, culminating in an activation event at the summit in January 2027.

business support content creation entrepreneurship

Croatia

Behind the Winning Idea: Serious Business, Slightly Crazy Advertisement

Brand: Erste

Campaign: Crazy

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/

Goal: To connect emotionally with small and medium-sized entrepreneurs.

Claim: Entrepreneurs are crazy about their work.

Media: Television

Summary: The Erste campaign titled 'Crazy' aims to resonate emotionally with small and medium-sized entrepreneurs by embracing their passion for their work. Featuring real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, the campaign distinguishes itself from typical banking communications by addressing the 'craziness' of commitment to business. The humorous approach and authentic portrayal of entrepreneurs are intended to foster identification and engagement, with a notable emphasis on using the song 'Crazy' by Patsy Cline to enhance its message.

advertising banking entrepreneurship

Croatia

From a Winning Idea: Serious Business, a Slightly Crazy Advertisement

Brand: Erste

Campaign: Crazy

Source: https://www.media-marketing.com/intervju/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/

Goal: To emotionally connect with small and medium entrepreneurs

Claim: Calling entrepreneurs crazy for their dedication

Media: TV Spot & Film

Summary: The Erste campaign 'Crazy,' created by BBDO Zagreb, targets small and medium entrepreneurs, showcasing their dedication to business through a humorous lens. The campaign includes real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, emphasizing emotional benefits over traditional banking communications. It aims to achieve a deeper identification with entrepreneurs by celebrating their passion and commitment.

advertising banking entrepreneurship

Ecuador

Premiere: Garnier Agency Ecuador and Almax show that Nicolás Lapentti now plays on the side of entrepreneurs

Brand: Almax

Campaign: Match Point

Source: https://www.adlatina.com/publicidad/preestreno-garnier-agency-ecuador-y-almax-muestran-que-nicolas-lapentti-ahora-juega-del-lado-de-los-empresarios

Goal: To strengthen positioning as an Ecuadorian business park and connect with business owners.

Summary: The campaign 'Match Point' by Garnier Agency Ecuador for Almax draws parallels between high-performance sports and business growth challenges, emphasizing strategic decision-making and competition. It features tennis player Nicolás Lapentti to connect with an audience of entrepreneurs who relate to the pressures of decision-making in business. The campaign aims to reinforce Almax's identity in the market by engaging with business professionals through their shared interests.

business growth entrepreneurship strategic decision-making Tennis

United Arab Emirates

Emirati Women’s Day 2026: The next chapter is ours to shape

Brand: Alchimie

Campaign: The next chapter is ours to shape

Source: https://campaignme.com/emirati-womens-day-2026-the-next-chapter-is-ours-to-shape/

Goal: To celebrate Emirati women's progress and encourage their entrepreneurial spirit.

Summary: The article discusses Emirati Women's Day and highlights the advancements of Emirati women in leadership and entrepreneurship. It emphasizes the importance of local identity in business, the role of creativity in branding, and the shift towards authentic and meaningful ventures by the next generation of female entrepreneurs in the UAE.

creativity Emirati Women's Day entrepreneurship local identity

Peru

New: TBWA Peru and BCP put entrepreneurs at the center

Brand: BCP

Campaign: Av. Contigo Emprendedor

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-y-bcp-ponen-en-el-centro-a-los-emprendedores

Goal: To transform and recognize the effort of entrepreneurs through entertainment

Media: national television and digital platforms

Summary: Av. Contigo Emprendedor is a reality show created by BCP in partnership with TBWA Perú, featuring twelve Peruvian entrepreneurs who share their stories and compete in challenges based on real business situations. The program aims to highlight the talent and effort of entrepreneurs, providing useful tools and guidance from BCP to inspire others. One entrepreneur will win 250,000 soles to boost their business.

business growth entrepreneurship reality show

Finland

Ukko Executes a Photographic Exhibition at Tripla Together with Janita Autio

Brand: Ukko

Campaign: Oodi yrittäjyydelle

Source: https://www.markkinointiuutiset.fi/artikkelit/ukko-toteuttaa-valokuvanayttelyn-triplaan-yhdessa-janita-aution-kanssa

Goal: To showcase the stories and faces of Finnish entrepreneurs

Media: Photographic exhibition

Summary: The entrepreneur service Ukko, in collaboration with photographer Janita Autio, has created a photographic exhibition titled 'Oodi yrittäjyydelle' that highlights the faces and stories of 15 Finnish small business owners. The exhibition will open on September 4 at Triplan shopping center, coinciding with National Entrepreneur's Day on September 5, and will later be displayed at Helsinki Central Railway Station and Helsinki-Vantaa Airport until October 25. The exhibition aims to show the diversity of entrepreneurship in Finland today.

entrepreneurship Finnish culture photographic exhibition

Portugal

RED PARTY: The Night Television Comes Off the Screen

Brand: Imagens de Marca

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/red-party-a-noite-em-que-a-televisao-sai-do-ecra/

Goal: To celebrate and showcase the impact on brand valuation, innovation, and entrepreneurship in Portugal.

Media: Television, Events

Summary: The RED PARTY brought together personalities and professionals from various sectors for another edition of the summer celebration organized by Imagens de Marca. The event highlights the program's impact on brand valuation, innovation, and entrepreneurship in Portugal, creating a natural extension of the program's identity as a unifying force for people, ideas, and businesses.

brand celebration entrepreneurship event

Germany

Anniversary Season: Vox Show: Two New Investors in ‘The Lion’s Den’

Brand: Vox

Campaign: The Lion’s Den

Source: https://www.horizont.net/medien/nachrichten/jubilaeumsstaffel-vox-show-zwei-neue-investoren-bei-die-hoehle-der-loewen-235372

Goal: To introduce new investors to the show

Media: Television

Summary: The article discusses the latest season of the Vox show 'Die Höhle der Löwen' (The Lion's Den), highlighting the addition of two new investors to the panel. This change aims to bring fresh perspectives and investment opportunities to the entrepreneurs presenting their ideas on the show.

entrepreneurship investors reality TV