Erste

Campaign Diaries

Austria

Stand on Hands as a Lesson in Confidence in Erste’s Ad

Brand: Erste

Campaign: Believe in Yourself

Source: https://www.media-marketing.com/vijesti/stoj-na-rukama-kao-lekcija-iz-samopouzdanja-u-ersteovoj-reklami/

Goal: Encourage people to actively shape their financial future

Claim: Believe in Yourself

Media: Television

Summary: The campaign features a girl trying to master a handstand, symbolizing how confidence grows through perseverance. It connects personal goals with financial planning, emphasizing that starting is just the first step, and progress requires patience and commitment. The narrative is enhanced by the song 'I Am What I Am' from the musical La Cage aux Folles, underscoring self-confidence and the courage to follow one's own path. The ad initially targeted Erste Bank Polska and is now being shown in Austria and the Czech Republic, with plans to expand to additional markets by 2027.

Campaign Diaries

No Brand Diaries found.

Croatia

Behind the Winning Idea: Serious Business, Slightly Crazy Advertisement

Brand: Erste

Campaign: Crazy

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/

Goal: To connect emotionally with small and medium-sized entrepreneurs.

Claim: Entrepreneurs are crazy about their work.

Media: Television

Summary: The Erste campaign titled 'Crazy' aims to resonate emotionally with small and medium-sized entrepreneurs by embracing their passion for their work. Featuring real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, the campaign distinguishes itself from typical banking communications by addressing the 'craziness' of commitment to business. The humorous approach and authentic portrayal of entrepreneurs are intended to foster identification and engagement, with a notable emphasis on using the song 'Crazy' by Patsy Cline to enhance its message.

Campaign Diaries

No Brand Diaries found.

advertising banking entrepreneurship

Croatia

From a Winning Idea: Serious Business, a Slightly Crazy Advertisement

Brand: Erste

Campaign: Crazy

Source: https://www.media-marketing.com/intervju/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/

Goal: To emotionally connect with small and medium entrepreneurs

Claim: Calling entrepreneurs crazy for their dedication

Media: TV Spot & Film

Summary: The Erste campaign 'Crazy,' created by BBDO Zagreb, targets small and medium entrepreneurs, showcasing their dedication to business through a humorous lens. The campaign includes real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, emphasizing emotional benefits over traditional banking communications. It aims to achieve a deeper identification with entrepreneurs by celebrating their passion and commitment.

Campaign Diaries

No Brand Diaries found.

advertising banking entrepreneurship