Welcome to the automated Brand Tracker diaries.
Swedbank’s Johan Bryngelson Named Sweden’s Best Marketing Manager
Source: https://www.resume.se/marknadsforing/tavling/swedbank-bryter-digitalbankernas-dominans/
Goal: To enhance the bank's reputation and appeal to younger demographics
Claim: A combination of smart digital solutions with accessibility, security, and trust
Media: Outdoor and digital media
Summary: Johan Bryngelson, the marketing chief of Swedbank, has been awarded Sweden's best marketing manager for the first time, following a campaign that enhanced the bank's reputation across various attributes evaluated by Xtreme Insight. The campaign aimed to improve Swedbank's customer perception through creative collaborations and shorter wait times for phone support, ultimately positioning the bank as a preferred choice among customers.
Behind the Winning Idea: Serious Business, Slightly Crazy Advertisement
Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/
Goal: To connect emotionally with small and medium-sized entrepreneurs.
Claim: Entrepreneurs are crazy about their work.
Media: Television
Summary: The Erste campaign titled 'Crazy' aims to resonate emotionally with small and medium-sized entrepreneurs by embracing their passion for their work. Featuring real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, the campaign distinguishes itself from typical banking communications by addressing the 'craziness' of commitment to business. The humorous approach and authentic portrayal of entrepreneurs are intended to foster identification and engagement, with a notable emphasis on using the song 'Crazy' by Patsy Cline to enhance its message.
Standard Chartered brings F1 precision to new global campaign
Source: https://www.marketing-interactive.com/standard-chartered-brings-f1-precision-to-new-global-campaign
Goal: Highlight how the bank helps clients turn ambition into progress.
Claim: 'Move ahead' is a powerful expression of what our brand stands for.
Media: digital, social and owned channels
Summary: Standard Chartered has launched a new global campaign titled 'Move ahead' that leverages its Formula 1 partnership to emphasize the importance of preparation and insight in achieving success. The campaign is designed to showcase how the bank supports clients in their international expansion, wealth management, and risk navigation, and will roll out across various channels from September 2026.
From a Winning Idea: Serious Business, a Slightly Crazy Advertisement
Source: https://www.media-marketing.com/intervju/iza-pobjednicke-ideje-ozbiljan-posao-pomalo-luda-reklama/
Goal: To emotionally connect with small and medium entrepreneurs
Claim: Calling entrepreneurs crazy for their dedication
Media: TV Spot & Film
Summary: The Erste campaign 'Crazy,' created by BBDO Zagreb, targets small and medium entrepreneurs, showcasing their dedication to business through a humorous lens. The campaign includes real entrepreneurs from brands like Lively Roasters, Prostoria, and Merla, emphasizing emotional benefits over traditional banking communications. It aims to achieve a deeper identification with entrepreneurs by celebrating their passion and commitment.
Make Your Dreams Come True with Gorenjska Bank
Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/12086/uresnicite-sanje-z-gorenjsko-banko/novice
Goal: To help clients realize their dreams through financial services
Claim: Make your dreams come true with Gorenjska banka
Summary: The article discusses a campaign by Gorenjska banka aimed at helping clients achieve their dreams through various financial services. The initiative emphasizes the bank's commitment to customer aspirations and financial well-being.
What can we do today with a photograph?
Goal: Encourage people to realize their dreams without delay
Summary: Gorenjska banka continues its story of fulfilling dreams this autumn with a campaign for Hitri kredit, developed in collaboration with Agencija 101, targeting those who no longer want to postpone their desires.
Spar Slovenia Tops Advertisers in July; Increased Gross Advertising Value by 65.5% – Marketing Magazine
Goal: Encourage people to realize their wishes without delay
Summary: Gorenjska banka continues its campaign focusing on realizing dreams with the Hitri kredit loan product, targeting individuals who want to fulfill their wishes without any further delay in collaboration with Agencija 101.
Klemen Rutar Joined Agency ENKI – Marketing Magazine
Goal: Encourage people to realize their wishes without delay
Summary: Gorenjska banka continues its story of fulfilling dreams this autumn with a campaign for Fast Credit in collaboration with Agency 101, targeting individuals who do not wish to postpone the realization of their desires any longer.
Gorenjska Banka Continues Its Dreams Campaign with Quick Credit
Goal: Encourage people to pursue their dreams without delay
Summary: Gorenjska banka continues its story of realizing dreams this autumn with a campaign for Quick Credit, developed in collaboration with Agency 101, aimed at those who do not want to delay fulfilling their desires.
My Slovenia in a New Look with ‘Love Equations’
Goal: To encourage people to realize their dreams without delay
Summary: Gorenjska banka continues its story about fulfilling dreams with a campaign for 'Hitri kredit' developed by Agencija 101, targeting individuals who no longer want to postpone making their wishes come true.
Isoskèle LineUp7 wins two new awards in the banking and insurance sector
Goal: To win awards in the banking and insurance sector.
Summary: The Isoskèle LineUp7 has recently won two new awards in the banking and insurance sectors, highlighting its success and recognition in these fields.
Raiffeisenbank: It is normal to want more from a bank
Goal: To position the bank as a partner for customers' important life decisions
Claim: It is normal to want more
Summary: Raiffeisenbank and WMC Grey have launched their first major collaboration with the campaign 'It is normal to want more', which emphasizes the natural desire for improvement and positions the bank as a supportive partner in addressing significant life decisions. The campaign starts from the perspective of the customer rather than the bank’s products, evolving to show how the bank can help realize personal goals. The campaign's main spot follows a heroine from childhood to adulthood, highlighting her continuous desire for more throughout her life.
“Receiving is the opposite of not receiving”: Lili Caneças recovers iconic phrase in campaign
Goal: To attract new customers to Bankinter's online account
Claim: Receiving is the opposite of not receiving
Media: National television channels
Summary: Bankinter has launched a new campaign featuring Lili Caneças to promote its Bankinter Online Account, which offers a 3% interest rate for new customers in the first three months on balances up to 100,000 euros. The campaign uses humor and a cultural reference to make the financial benefits more memorable, aiming to increase visibility and client acquisition.
The new advertisement by Banca Mediolanum gives a voice to Family Bankers
Goal: Highlight the importance of relationships between Family Bankers and clients
Claim: Constructed around you
Media: TV, Radio, Print, OOH, Digital
Summary: Banca Mediolanum launched a campaign featuring 16 real Family Bankers sharing firsthand the value of their relationships with clients and families. The narrative begins with a question posed by Massimo Doris to university students about the impact of a Family Banker. The campaign emphasizes listening, trust, and continuity in client relationships, aligning with the bank's long-standing positioning. It will run from September 1 to October 10 across multiple media channels.
All about you: Banque Raiffeisen celebrates its 100 years with Alternatives Communication and Ghanimé Events
Goal: Celebrate the 100th anniversary of the bank
Summary: Banque Raiffeisen is celebrating its 100th anniversary with a campaign that involves Alternatives Communication and Ghanimé Events. The campaign focuses on engaging the community and highlighting the bank's history and milestones over the past century.
Full-Funnel Campaign: Jung von Matt Sends the Wolter Twins into Bizarre Worlds for BB Bank
Goal: Engage audiences through immersive experiences
Media: Multichannel
Summary: Jung von Matt has launched a full-funnel campaign for BB Bank featuring the Wolter twins, who are taken on bizarre adventures to engage audiences. The campaign aims to captivate through various immersive experiences.
Millennium bcp launches campaign with well-known faces. José Condessa is one of them
Goal: Reinforce the positioning of Millennium as a close and relevant partner
Claim: We are by your side in all moments, in good and difficult times.
Media: Multimedia presence
Summary: Millennium bcp has launched a new institutional campaign featuring its ambassadors: actor José Condessa, world champion adaptive surfer Marta Paço, tennis player Nuno Borges, and professional surfer Teresa Bonvalot. The campaign showcases their professional journeys as athletes and artists, as well as personal moments away from the spotlight, highlighting the bank's role alongside customers in both good and challenging times.
BSE Strengthens Its Presence in the North
Goal: Enhance customer service and presence in rural areas.
Summary: Banco de Seguros del Estado has opened a new branch in Tacuarembó as part of its strategy to strengthen its customer service network in rural areas. The new location features modern facilities aimed at improving the user experience for those seeking bank services. This initiative reflects the bank's ongoing investment in infrastructure to better serve its clients throughout Uruguay.
Lendo Continues Parrot Concept in New Advertising Campaign About Switching Banks
Source: https://www.kampanje.com/reklame/lendo-sender-papegoyen-for-a-dumpe-banken/1015676
Goal: Encourage customers to switch banks using Lendo's services
Claim: Lendo can do the job for you
Media: New films
Summary: Lendo is continuing its parrot concept with a new advertising campaign featuring the Lendo parrot engaging in conversations about switching banks. The campaign aims to address the common reluctance people have in approaching their banks for better rates, promoting Lendo's service of comparing offers from multiple banks at no cost. The new films showcase the parrot's personality and charm as it helps customers tackle uncomfortable discussions with their banks.
Believe in Yourself: Erste Bank Shows Young Love in the Era of AI
Goal: Promote young love and self-belief in the context of AI
Claim: Believe in yourself
Summary: The article discusses Erste Bank's new campaign focusing on young love in the era of artificial intelligence, encouraging individuals to believe in themselves.