Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Standard Chartered brings F1 precision to new global campaign

Brand: Standard Chartered

Campaign: Move ahead

Source: https://www.marketing-interactive.com/standard-chartered-brings-f1-precision-to-new-global-campaign

Goal: Highlight how the bank helps clients turn ambition into progress.

Claim: 'Move ahead' is a powerful expression of what our brand stands for.

Media: digital, social and owned channels

Summary: Standard Chartered has launched a new global campaign titled 'Move ahead' that leverages its Formula 1 partnership to emphasize the importance of preparation and insight in achieving success. The campaign is designed to showcase how the bank supports clients in their international expansion, wealth management, and risk navigation, and will roll out across various channels from September 2026.

Middle East

Interview: CMO Kerri Holmes on Marsh’s rebrand as a resilience play

Brand: Marsh

Campaign: Rebrand as a Resilience Play

Source: https://campaignme.com/interview-cmo-kerri-holmes-on-marshs-rebrand-as-a-resilience-play/

Goal: To clarify Marsh's role and value in a complex market.

Summary: Marsh has undergone a significant rebranding process that focuses not just on appearance but on meaning and clarity of its services. CMO Kerri Holmes emphasizes that the rebrand aims to help clients better understand the company's offerings and enhance its relevance in the rapidly changing Middle Eastern market. The transformation seeks to position Marsh as a partner that provides practical support and foresight amidst complexity and uncertainty.

business transformation client support rebranding