Welcome to the automated Brand Tracker diaries.
For its 30th anniversary, MarkCom adopts a new identity and asserts its positioning as a federation of Consulting and Creation Agencies in Luxembourg
Goal: To assert its positioning as a federation of consulting and creation agencies
Summary: To celebrate its 30th anniversary, MarkCom has adopted a new identity that reaffirms its positioning as a federation of consulting and creative agencies in Luxembourg.
SWIO repositions itself and operates its rebranding with Lola
Source: https://www.adada.lu/2026/06/swio-se-repositionne-et-opere-son-rebranding-avec-lola/
Goal: repositioning the brand
Summary: SWIO is undergoing a rebranding effort in collaboration with the agency Lola, aiming to reposition its brand in the market.
Autocontrol considers that Verisure has made ‘exclusive tone advertising’ in its rebranding campaign
Goal: To promote the rebranding of the company
Summary: The advertising regulatory body Autocontrol has stated that Verisure's recent rebranding campaign features exclusivity in its messaging. Critics believe that while the campaign has strong points, they do not see value in investing in social media for promotional purposes.
More than a new logo: why Tinder’s rebranding is the best cultural marketing class of the year
Goal: To build an emotional and cultural relevance with users
Claim: From 'happily ever after' to 'happily to be determined'
Summary: Tinder has launched its first rebranding in nearly a decade, aiming to address user fatigue particularly among Generation Z. The rebranding focuses on creating a more relatable and narrative-driven identity through the introduction of a fictional columnist named 'T', moving away from corporate language to connect emotionally with a diverse audience.