Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Nicolás Jodal Opens the Audiovisual Cycle for the 20 Years of InfoNegocios: The First Episode is Now Available on YouTube

Campaign: 20 Years of InfoNegocios Audiovisual Cycle

Source: https://infonegocios.biz/plus/nicolas-jodal-abre-el-ciclo-audiovisual-por-los-20-anos-de-infonegocios-ya-esta-disponible-el-primer-episodio-en-youtube

Goal: To celebrate the 20th anniversary of InfoNegocios by highlighting influential figures in Uruguayan business.

Media: YouTube

Summary: The CEO and co-founder of GeneXus, Nicolás Jodal, is the first guest in a series of interviews aimed at commemorating the 20th anniversary of InfoNegocios. Supported by Mini Cooper and BlueCross & BlueShield, the series discusses the changes and challenges faced by various industries over the past two decades, with the first episode now available on YouTube. Future episodes will feature other notable business leaders sharing their insights on transformation, leadership, and innovation in Uruguayan business.

Middle East

Interview: CMO Kerri Holmes on Marsh’s rebrand as a resilience play

Brand: Marsh

Campaign: Rebrand as a Resilience Play

Source: https://campaignme.com/interview-cmo-kerri-holmes-on-marshs-rebrand-as-a-resilience-play/

Goal: To clarify Marsh's role and value in a complex market.

Summary: Marsh has undergone a significant rebranding process that focuses not just on appearance but on meaning and clarity of its services. CMO Kerri Holmes emphasizes that the rebrand aims to help clients better understand the company's offerings and enhance its relevance in the rapidly changing Middle Eastern market. The transformation seeks to position Marsh as a partner that provides practical support and foresight amidst complexity and uncertainty.

business transformation client support rebranding