Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Nicolás Jodal Opens the Audiovisual Cycle for the 20 Years of InfoNegocios: The First Episode is Now Available on YouTube

Campaign: 20 Years of InfoNegocios Audiovisual Cycle

Source: https://infonegocios.biz/plus/nicolas-jodal-abre-el-ciclo-audiovisual-por-los-20-anos-de-infonegocios-ya-esta-disponible-el-primer-episodio-en-youtube

Goal: To celebrate the 20th anniversary of InfoNegocios by highlighting influential figures in Uruguayan business.

Media: YouTube

Summary: The CEO and co-founder of GeneXus, Nicolás Jodal, is the first guest in a series of interviews aimed at commemorating the 20th anniversary of InfoNegocios. Supported by Mini Cooper and BlueCross & BlueShield, the series discusses the changes and challenges faced by various industries over the past two decades, with the first episode now available on YouTube. Future episodes will feature other notable business leaders sharing their insights on transformation, leadership, and innovation in Uruguayan business.

Uruguay

And the neighborhood continues with rhythm (Abuela Coca celebrates 35 years)

Brand: Abuela Coca

Campaign: Abuela Coca presents 35!

Source: https://infonegocios.biz/infoshow/y-el-barrio-sigue-con-ritmo-abuela-coca-celebra-35-anos

Goal: Celebrate 35 years of the band

Claim: The rhythm of the neighborhood is a new pulse marked in every corner

Media: Vinyl release, live show

Summary: Abuela Coca celebrates 35 years of its musical journey with a special show on October 17 and the exclusive release of a vinyl edition of 'El ritmo del barrio'. The campaign includes a series of cultural events and showcases the band's history and impact on Uruguayan music.

anniversary celebration music Uruguayan culture