Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Matías Valdez returns to trucks, this time with JAC

Brand: JAC

Campaign: Matías Valdez joins JAC

Source: https://infonegocios.biz/plus/matias-valdez-vuelve-a-subirse-a-los-camiones-esta-vez-de-la-mano-de-jac

Goal: To create a genuine connection between Matías Valdez and JAC Motors.

Media: Expo Prado event

Summary: Uruguayan artist Matías Valdez, who previously worked as a truck driver, has become the ambassador for JAC Motors, reconnecting with the brand that he once drove. Their partnership is highlighted through his performance at the upcoming Expo Prado event, where JAC will showcase new vehicle models and create a special experience for attendees.

Uruguay

And the neighborhood continues with rhythm (Abuela Coca celebrates 35 years)

Brand: Abuela Coca

Campaign: Abuela Coca presents 35!

Source: https://infonegocios.biz/infoshow/y-el-barrio-sigue-con-ritmo-abuela-coca-celebra-35-anos

Goal: Celebrate 35 years of the band

Claim: The rhythm of the neighborhood is a new pulse marked in every corner

Media: Vinyl release, live show

Summary: Abuela Coca celebrates 35 years of its musical journey with a special show on October 17 and the exclusive release of a vinyl edition of 'El ritmo del barrio'. The campaign includes a series of cultural events and showcases the band's history and impact on Uruguayan music.

anniversary celebration music Uruguayan culture