Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Matías Valdez returns to trucks, this time with JAC

Brand: JAC

Campaign: Matías Valdez joins JAC

Source: https://infonegocios.biz/plus/matias-valdez-vuelve-a-subirse-a-los-camiones-esta-vez-de-la-mano-de-jac

Goal: To create a genuine connection between Matías Valdez and JAC Motors.

Media: Expo Prado event

Summary: Uruguayan artist Matías Valdez, who previously worked as a truck driver, has become the ambassador for JAC Motors, reconnecting with the brand that he once drove. Their partnership is highlighted through his performance at the upcoming Expo Prado event, where JAC will showcase new vehicle models and create a special experience for attendees.

Portugal

Liquor Brand Joins Singer Nenny in International Series ‘Around the Block’

Brand: Jägermeister

Campaign: Around the Block

Source: https://www.imagensdemarca.pt/artigo/marca-de-licor-junta-se-a-cantora-nenny-em-serie-internacional-around-the-block/

Goal: To showcase the cultural connections and inspirations of artists in their hometowns.

Media: Social media channels

Summary: Jägermeister collaborated with singer Nenny for an episode of their international series 'Around the Block', where she guides through significant places in Lisbon that shaped her artistic journey. The campaign highlights the influence of one's hometown on creativity and features locations that hold emotional ties for Nenny.

artist collaboration cultural connection local inspiration