Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Liquor Brand Joins Singer Nenny in International Series ‘Around the Block’

Campaign: Around the Block

Source: https://www.imagensdemarca.pt/artigo/marca-de-licor-junta-se-a-cantora-nenny-em-serie-internacional-around-the-block/

Goal: To showcase the cultural connections and inspirations of artists in their hometowns.

Media: Social media channels

Summary: Jägermeister collaborated with singer Nenny for an episode of their international series 'Around the Block', where she guides through significant places in Lisbon that shaped her artistic journey. The campaign highlights the influence of one's hometown on creativity and features locations that hold emotional ties for Nenny.

Global

AB InBev wants beer back at the centre of the conversation

Brand: AB InBev

Campaign: Cheers to Beer

Source: https://www.marketing-interactive.com/ab-inbev-wants-beer-back-at-the-centre-of-the-conversation

Goal: Celebrate beer's role in culture and social connection

Claim: Beer is universal and woven into cultures and communities around the world

Media: Global brand film

Summary: AB InBev has launched a global campaign titled 'Cheers to beer' to celebrate beer's enduring cultural significance and its ability to bring people together. The campaign, developed with Wieden+Kennedy, features a global brand film and is timed ahead of International Beer Day. New research indicates that beer remains the preferred choice among alcohol consumers, reinforcing its relevance as consumer preferences evolve.

Beer cultural connection