Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Recommending friends can give you an Atlético CP jersey. Manie launches a new campaign

Brand: Manie

Campaign: Refer a friend to get an Atlético CP jersey

Source: https://www.imagensdemarca.pt/artigo/recomendar-amigos-pode-dar-uma-camisola-do-atletico-cp-manie-lanca-nova-campanha/

Goal: Encourage user referrals

Claim: It looks like a scheme. It isn't.

Summary: Manie has launched a referral program where users can invite friends to join and receive incentives like free months of service. For every 12 successful referrals, users can earn an Atlético CP jersey, connecting their campaign with football culture. The initiative aims to tackle distrust in savings offers with humor and creativity, emphasizing recognition for users who recommend the service.

New Zealand

Genesis builds a new identity around life, not energy after merging three brands

Brand: Genesis

Campaign: Life At Full Power

Source: https://www.media-marketing.com/vijesti/genesis-nakon-spajanja-tri-brenda-gradi-novi-identitet-oko-zivota-a-ne-energije/

Goal: To change the perception of energy management and improve customer experience

Claim: Better control over energy allows people to lead everyday life according to their priorities

Media: Television, outdoor advertising, audio, digital, social channels

Summary: Genesis has rebranded by merging three previous brands and launched the campaign 'Life At Full Power', developed with agency Bastion Aotearoa. This campaign emphasizes energy management rather than consumption metrics, aiming to enhance customer experience through accessible and humorous storytelling across various media channels. New services like Power Shout and EVerywhere are introduced to empower customers with greater control over their energy use.

customer experience energy management rebranding sustainability

Canada

Schneider Electric Connects Union Station Screens into One Energy Flow

Brand: Schneider Electric

Campaign: Living Energy Dashboard

Source: https://www.media-marketing.com/vijesti/schneider-electric-je-spojio-ekrane-union-stationa-u-jedan-tok-energije/

Goal: To demonstrate intelligent energy systems and their impact on urban infrastructure

Claim: Energy flow through urban infrastructure

Media: Outdoor, digital video, social media, LinkedIn

Summary: Schneider Electric Canada launched the Living Energy Dashboard at Toronto's Union Station, integrating various digital screens into a single visual experience that symbolizes urban energy movement. The installation highlights the company's technology and its role in energy management, using animated visuals and sound to create a sense of connection beyond the individual screens. This initiative addresses the need for visibility in energy management while adapting to changes in the Canadian energy sector. The campaign spans multiple media channels and aims to engage audiences with the concept of connected infrastructure.

digital installation energy management urban infrastructure