Welcome to the automated Brand Tracker diaries.
StanChart HK wins big at Marketing Excellence Awards HK 2025
Source: https://www.marketing-interactive.com/stanchart-hk-wins-big-at-marketing-excellence-awards-hk-2025
Goal: To transform global sponsorship into exclusive experiences and spark pride and belonging.
Claim: Now is Our Time
Media: Out-of-home (OOH), TV
Summary: Standard Chartered Bank (Hong Kong) won the title of Marketer of the Year at the Marketing Excellence Awards 2025, securing nine awards for various campaigns, including the standout 'Unstoppable Reds: From Anfield to Hong Kong'. This campaign aimed to leverage the bank's long-standing partnership with Liverpool FC, offering unique experiences to clients and fostering community connections through football events in Hong Kong.
Seller of Sofas Phase Expands. Transforms Visual Identity and Completes Strategic Transformation
Goal: To modernize branding and expand market presence in the furniture sector.
Claim: Home of Comfort
Summary: Phase is modernizing its portfolio and marketing strategy while expanding its presence in the Czech Republic and Slovakia. The company opened a new store in Brno and aims to accelerate growth, establish itself as a leader in the fragmented furniture market, and connect closely with customers through a new visual identity emphasizing comfort. CEO Ondřej Bacík and Marketing Director Michaela Valuchová emphasize the importance of quality products and simplifying the purchasing process for customers.
TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign
Goal: To help customers navigate the home-buying process and turn ambitions into reality.
Claim: We Don’t Just Help, We Help Make it Happen
Media: film, digital, social, out-of-home
Summary: TBWAIreland launched a new campaign for AIB Homes which illustrates the challenges of home buying. The campaign tells the story of a house overcoming obstacles, symbolizing AIB's role in assisting customers throughout the home-buying journey. This marks the fourth major collaboration since TBWAIreland became AIB's creative agency partner.