Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

BMW M ‘Gets Even With Corners’ in Humorous Noir-esque Campaign

Brand: BMW M

Campaign: Get Even With Corners

Source: https://campaignme.com/bmw-m-gets-even-with-corners-in-humorous-noir-esque-campaign-by-serviceplan-middle-east/

Goal: Encourage potential customers to experience driving a BMW M car.

Claim: Get Even With Corners

Media: Online film

Summary: BMW M's new campaign, 'Get Even With Corners', humorously portrays a courtroom drama against the frustrations of corners in a noir style. It aims to engage potential drivers by highlighting the unique driving pleasure offered by BMW M vehicles when navigating corners.

Croatia

Lamborghini Stops the Race to Showcase the Power of the New Urus

Brand: Lamborghini

Campaign: Urus at its Peak

Source: https://www.media-marketing.com/vijesti/lamborghini-je-zaustavio-trku-da-bi-pokazao-snagu-novog-urusa/

Goal: To showcase control and ambition of the Lamborghini Urus.

Claim: What is the highest you can reach?

Media: Film

Summary: Lamborghini highlights the control and ambition of its Urus SE Performante in a new film, 'Urus at its Peak', produced with Dentsu Creative Italy. The film emphasizes the journey through stunning landscapes rather than speed, presenting a narrative that connects the car's ascent with human achievements throughout history. It focuses on the need for new challenges beyond each accomplishment, portraying the mountain peak as a brief pause rather than an end goal.

automotive advertising brand narrative Dentsu Creative Italy Lamborghini Urus