Brand Tracker

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Displaying 1 Campaigns tagged with "automotive-advertising"

Croatia

Lamborghini Stops the Race to Showcase the Power of the New Urus

Brand: Lamborghini

Campaign: Urus at its Peak

Source: https://www.media-marketing.com/vijesti/lamborghini-je-zaustavio-trku-da-bi-pokazao-snagu-novog-urusa/

Goal: To showcase control and ambition of the Lamborghini Urus.

Claim: What is the highest you can reach?

Media: Film

Summary: Lamborghini highlights the control and ambition of its Urus SE Performante in a new film, 'Urus at its Peak', produced with Dentsu Creative Italy. The film emphasizes the journey through stunning landscapes rather than speed, presenting a narrative that connects the car's ascent with human achievements throughout history. It focuses on the need for new challenges beyond each accomplishment, portraying the mountain peak as a brief pause rather than an end goal.