Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

BMW M ‘Gets Even With Corners’ in Humorous Noir-esque Campaign

Brand: BMW M

Campaign: Get Even With Corners

Source: https://campaignme.com/bmw-m-gets-even-with-corners-in-humorous-noir-esque-campaign-by-serviceplan-middle-east/

Goal: Encourage potential customers to experience driving a BMW M car.

Claim: Get Even With Corners

Media: Online film

Summary: BMW M's new campaign, 'Get Even With Corners', humorously portrays a courtroom drama against the frustrations of corners in a noir style. It aims to engage potential drivers by highlighting the unique driving pleasure offered by BMW M vehicles when navigating corners.

Croatia

BMW M and the Case Against Corners

Brand: BMW M

Campaign: Get Even With Corners

Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/

Goal: Encourage people to experience the driving pleasure of BMW M cars on the track

Claim: Driving through corners reveals the true capabilities of a BMW M car

Media: Film, social media promotion

Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.

automotive BMW M campaign launch driving experience