Campaign Diaries
Displaying 1 Campaigns for this Brand.
Croatia
BMW M and the Case Against Corners
Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/
Goal: Encourage people to experience the driving pleasure of BMW M cars on the track
Claim: Driving through corners reveals the true capabilities of a BMW M car
Media: Film, social media promotion
Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.
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