Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

CUPRA brings driving experiences to Estoril Circuit on October 24

Brand: Cupra

Campaign: CUPRA Performance Days

Source: https://www.imagensdemarca.pt/artigo/cupra-leva-experiencias-de-conducao-ao-circuito-do-estoril-a-24-de-outubro/

Goal: To provide a direct experience with CUPRA models

Media: online tickets, onsite sales

Summary: The CUPRA Performance Days will take place at the Estoril Circuit on October 24, featuring driving activities, test drives, and challenges for participants. The event will highlight the CUPRA Raval, focusing on electric urban mobility, and includes various driving experiences both on and off the track.

Croatia

BMW M and the Case Against Corners

Brand: BMW M

Campaign: Get Even With Corners

Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/

Goal: Encourage people to experience the driving pleasure of BMW M cars on the track

Claim: Driving through corners reveals the true capabilities of a BMW M car

Media: Film, social media promotion

Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.

automotive BMW M campaign launch driving experience