Welcome to the automated Brand Tracker diaries.
BMW M and the Case Against Corners
Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/
Goal: Encourage people to experience the driving pleasure of BMW M cars on the track
Claim: Driving through corners reveals the true capabilities of a BMW M car
Media: Film, social media promotion
Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.
AIB Plays it Forward with New Campaign from TBWA Ireland
Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/
Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.
Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.
Media: television, digital, social media, experiential activations, in-stadium activity
Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.