Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

VML’s Campaign for T-Mobile Captures Real Moments Among Us

Campaign: MeziSvými

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/vml-v-kampani-pro-t-mobile-zachycuje-opravdove-chvile-mezi-svymi/

Goal: To evolve the brand's communication and strengthen its distinct position among competitors.

Claim: We are here for the real moments among us.

Media: Digital communication and social media

Summary: VML has launched a new campaign for T-Mobile called 'MeziSvými', which focuses on real human relationships and moments rather than idealized scenarios typical in telecom advertising. The campaign builds on the concept of asking 'How are you?' to promote genuine sharing in everyday life. The visuals aim to capture relatable situations, utilizing the talents of director Olmo Omerzu and photographer Alžběta Jungrová. This collaboration emphasizes naturalness and aims to establish a clearer and more distinct brand position.

New Zealand

Chorus and McCann NZ announce partnership with new campaign

Brand: Chorus

Campaign: Go clicker than ever

Source: https://stoppress.co.nz/campaigns/chorus-appoints-mccann-nz-as-lead-agency/

Goal: To highlight the speed and reliability of fibre broadband technology

Claim: Go clicker than ever

Media: AV-led assets across sport and streaming channels

Summary: Chorus has launched a new campaign titled 'Go clicker than ever' in partnership with McCann New Zealand, demonstrating the speed and freedom of fibre broadband through an engaging concept featuring Irish dance. The campaign aims to make the benefits of fibre tangible to Kiwis by creatively showcasing how it enhances connectivity.

advertising campaign launch fibre broadband partnership

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

Brand: Domino’s

Campaign: Pizza Can’t. The Domino Can

Source: https://www.marketingdive.com/news/how-dominos-is-taking-on-the-big-mac-whopper-and-other-fast-food-icons/828994/

Goal: Drive awareness and trial of the new Domino product

Claim: Pizza Can't. The Domino Can

Media: NFL international season opener on Netflix, Emmys, linear, online video, connected TV, paid digital, social channels, high-impact out-of-home placements

Summary: Domino's has launched the 'Pizza Can't. The Domino Can' campaign to promote its new rectangular Detroit-style personal pizza. The campaign features a hyperbolic, darkly comedic tone, showcasing the pizza's versatility and aiming to disrupt traditional fast-food narratives. It includes various media placements, including ads during significant events like the NFL season opener and the Emmys, as well as social promotions targeting competitors. The brand encourages consumers to evaluate whether the Domino can compete with beloved fast-food items.

advertising campaign launch fast food Pizza

Ireland

Out Look: Sky Sports breaks into Premier League season

Brand: Sky Sports

Campaign: Your home of football

Source: https://www.adworld.ie/2026/08/14/out-look-sky-sports-breaks-into-premier-league-season/

Goal: Build anticipation for the new Premier League season

Claim: Your home of football

Media: Out of Home advertising, digital roadside and retail formats

Summary: Sky Sports is launching a campaign under the 'Your home of football' platform to promote the upcoming Premier League season. The OOH campaign features recognizable football players and utilizes creative formats that extend beyond conventional advertising. The campaign includes special installations in Dublin and mobile advertisements near Croke Park, enhancing visibility and engagement during matchday events. PML Group's research supports the effectiveness of innovative OOH formats in capturing attention and driving brand memorability.

advertising campaign launch Football Out of Home Sky Sports

Croatia

BMW M and the Case Against Corners

Brand: BMW M

Campaign: Get Even With Corners

Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/

Goal: Encourage people to experience the driving pleasure of BMW M cars on the track

Claim: Driving through corners reveals the true capabilities of a BMW M car

Media: Film, social media promotion

Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.

automotive BMW M campaign launch driving experience

Ireland

AIB Plays it Forward with New Campaign from TBWA Ireland

Brand: AIB

Campaign: Play It Forward

Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/

Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.

Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.

Media: television, digital, social media, experiential activations, in-stadium activity

Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.

campaign launch community support Gaelic games mentorship sports