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Vodafone concludes 71 technological innovation projects supported by the PRR
Goal: To validate and accelerate the development of innovative products and services
Summary: Vodafone has completed 71 technological pilot projects in collaboration with the national innovation ecosystem as part of three Test Beds and a Mobilizing Agenda related to the Recovery and Resilience Plan (PRR). These projects, primarily developed in the Vodafone Boost Lab, allowed startups and SMEs to test solutions in areas such as AI, IoT, and healthcare. This initiative not only exceeded its contractual goals but also contributed to the acceleration of new product market entries and collaborative projects that impact economic transformation.
Campaign Middle East 40 Over 40 2026: Ali Zein, Saatchi & Saatchi Middle East – Campaign Middle East
Source: https://campaignme.com/campaign-middle-east-40-over-40-2026-ali-zein-saatchi-saatchi-middle-east/
Goal: To promote strategic roaming packages and enhance business performance.
Summary: Ali Zein of Saatchi & Saatchi Middle East has been honored in Campaign Middle East’s 40 Over 40 list for his significant contributions to the brand and marketing industry. He played a key role in the transformation of e&’s brand from 'Together Matters' to 'Go for More', leading successful campaigns such as 'Roam Like Home' and 'Your Rules, Your Choice' that addressed challenges in the postpaid category and delivered strong business results.
“Music brings us closer to people”: Fuzeta da Ponte and the formula behind Nos Alive
Goal: Strengthen brand association with music
Claim: If it is important to you, it is important to us
Media: Social media, onsite activations, telco infrastructure
Summary: The article discusses Nos's long-standing sponsorship of the Nos Alive music festival, highlighting their extensive telecom infrastructure investments and their commitment to connecting people through music. The brand's campaign emphasizes the importance of music in their identity and aims to reinforce their association with this cultural event.