Tele2

Campaign Diaries

Sweden

The Sheep Frank Coaches in Tele2’s Latest Commercials

Brand: Tele2

Campaign: Fåret Frank coaches in Tele2’s latest commercials

Source: https://www.resume.se/marknadsforing/kampanj/faret-frank-drillar-tele2-anstallda-i-jattekampanj/

Goal: To distinguish Tele2 in a saturated market

Claim: You are number 1. We are Tele2.

Media: TV, online, digital outdoor, audio, social media, display

Summary: In its latest campaign, Tele2 features the character Frank, who takes on the role of a change leader to motivate employees and demonstrate customer service excellence. The campaign, created by Forsman & Bodenfors, includes six commercials that showcase Frank's training methods, aiming to highlight Tele2's commitment to customer satisfaction. The campaign also includes various media channels and continues with the customer promise, 'You are number 1. We are Tele2.'

Campaign Diaries

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Sweden

Tele2 and Samsung Launch Interactive Campaign at Hötorget

Brand: Tele2

Campaign: Interactive Campaign at Hötorget

Source: https://www.resume.se/marknadsforing/kampanj/tele2-och-samsung-tacker-hotorget-med-50-000-far/

Goal: To engage passersby in an interactive advertising experience

Media: Outdoor billboard, Instagram

Summary: Tele2 and Samsung have launched an interactive campaign at Hötorget in Stockholm, featuring a large banner that challenges passersby to find the correct 'Fåret Frank' among many clones as part of the Samsung Galaxy Z Fold8 phone launch. The campaign aims to capture attention and encourage engagement with the brand's advertising assets. It also extends to digital platforms, including Tele2's Instagram.

Campaign Diaries

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brand engagement interactive advertising Outdoor campaign