Welcome to the automated Brand Tracker diaries.
Tele2 and Samsung Launch Interactive Campaign at Hötorget
Source: https://www.resume.se/marknadsforing/kampanj/tele2-och-samsung-tacker-hotorget-med-50-000-far/
Goal: To engage passersby in an interactive advertising experience
Media: Outdoor billboard, Instagram
Summary: Tele2 and Samsung have launched an interactive campaign at Hötorget in Stockholm, featuring a large banner that challenges passersby to find the correct 'Fåret Frank' among many clones as part of the Samsung Galaxy Z Fold8 phone launch. The campaign aims to capture attention and encourage engagement with the brand's advertising assets. It also extends to digital platforms, including Tele2's Instagram.
New: Cerveza Modelo and Gut pay tribute to Bernbach in the streets of Mexico City
Goal: Encourage people to appreciate small moments in life
Claim: Sometimes the smallest things bring us back to the present
Media: Outdoor advertising
Summary: Cerveza Modelo launched the Modelito beer with a unique campaign in Mexico City, featuring an unconventional outdoor ad that required passersby to use binoculars to see the product at its actual small size, challenging traditional advertising norms. The campaign aims to remind people that special moments often lie right in front of them and invites them to appreciate the present.
Out Look: La Roche-Posay dynamically responds to live UV levels
Source: https://www.adworld.ie/2026/07/17/out-look-la-roche-posay-dynamically-responds-to-live-uv-levels/
Goal: To promote safe outdoor enjoyment by raising awareness of UV protection.
Claim: Protect against UV with SPF 50+.
Media: Liveposter, Transvision, Digipole, Digital 48 Sheet, Bridge Digital, Digital Portrait Panel
Summary: La Roche-Posay's latest out-of-home campaign for Anthelios UVMune 400 dynamically responds to live UV data, changing its messaging throughout the day based on current sun exposure levels. Developed by McCann Paris and utilizing the Shadow Sponsor platform with athlete Jannik Sinner, the campaign aims to connect the importance of UV protection with real-time environmental conditions, particularly during events like the All-Ireland Senior Hurling and Football Finals.