Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Maustetytöt and PAM Released a New Song in Collaboration

Brand: Maustetytöt

Campaign: Osa-aikatyöttömyys campaign

Source: https://www.markkinointiuutiset.fi/artikkelit/maustetytot-ja-pam-julkaisivat-yhteistyossa-uuden-kappaleen

Goal: To raise awareness about part-time unemployment issues

Claim: Highlighting the problems faced by part-time unemployed individuals

Media: music single

Summary: The Finnish band Maustetytöt has released a new single titled 'Osa-aikatyötön' in collaboration with the Service Union United PAM. The song addresses the topic of part-time unemployment, emphasizing its prevalence and impact on employees' financial wellbeing, especially in light of recent cuts to social security. PAM aims to bring attention to these issues through popular culture and demonstrate how businesses benefit from part-time unemployment.

Netherlands

De Balie seeks discomfort in new outdoor campaign

Brand: De Balie

Campaign: new outdoor campaign

Source: https://www.adformatie.nl/creatie/campagnes/de-balie-zoekt-het-ongemak-op-in-nieuwe-outdoorcampagne

Goal: to explore discomfort

Media: outdoor media

Summary: De Balie is launching a new outdoor campaign aimed at provoking discomfort and encouraging reflection on various societal issues. The campaign seeks to draw attention to challenging topics that might be uncomfortable but are necessary for public discourse.

Outdoor campaign social issues

Portugal

When Music Eclipses Mentalities

Brand: Vodafone

Campaign: V. Cast – A Genre of Conversation

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-eclipsa-mentalidades/

Goal: To create meaningful experiences and connect with social issues.

Media: Podcasts

Summary: At the Vodafone Paredes de Coura festival, Vodafone combines music with reflections on important societal issues by introducing 'V. Cast – A Genre of Conversation', featuring podcasts from Grupo Impresa that focus on themes such as misogyny, gender equality, and inclusion. The initiative aims to position Vodafone as a brand that engages with the public's values and concerns.

music festival podcasts social issues

Italy

Videos Stop Halfway, but Human Lives Cannot: Learning from UNHCR’s ‘The Broken Recipe’ Campaign

Brand: UNHCR

Campaign: The Broken Recipe

Source: https://www.advertimes.com/20260728/article551908/

Goal: Raise awareness of refugee issues and motivate action

Claim: Although videos stop halfway, human lives cannot be stopped

Media: Digital media, social media

Summary: The campaign 'The Broken Recipe' created by the Italian PR agency INC for UNHCR aims to raise awareness about the severe humanitarian crisis in Sudan by translating the reality of interrupted food aid for refugees into an everyday experience through a relatable cooking video format. The campaign highlights the importance of connecting social issues with relatable experiences to inspire action among the public.

awareness humanitarian aid PR campaign refugee crisis social issues

Italy

Havas Addresses Toxic Masculinity and Brand Responsibility in Defining Certain Standards

Brand: Havas

Campaign: Alpha Rise: Masculinity at the Breaking Point

Source: https://brand-news.it/intelligence/ricerche/havas-affronta-il-tema-della-mascolinita-tossica-e-la-responsabilita-dei-marchi-nel-definire-certi-standard/

Goal: To examine and address toxic masculinity and the responsibilities of brands in shaping standards

Summary: The recent arrest of the Tate brothers signals a potential turning point for misogyny and toxic masculinity, as highlighted in Havas' latest Prosumer Report titled 'Alpha Rise: Masculinity at the Breaking Point.' This report, based on a survey of 11,000 adults across 25 markets, investigates the regression of masculinity influenced by economic and political uncertainties, social media, and unrealistic aesthetic models promoted by brands. The findings indicate a radicalization of masculinity driven by perceived attacks on traditional male roles, with varying sentiments among prosumers and consumers in Italy.

Havas masculinity prosumer report social issues toxic masculinity