Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Hasan & partners named the best independent agency at the international Golden Drum competition – the success behind the multiple award-winning Naisten Linja campaign

Campaign: Kielletty mallisto

Source: https://www.markkinointiuutiset.fi/artikkelit/hasan-partners-valittiin-vuoden-parhaaksi-itsenaiseksi-mainostoimistoksi-kansainvalisessa-golden-drum-kilpailussa—menestyksen-takana-moninkertaisesti-palkittu-naisten-linjan-kampanja

Goal: To raise awareness about violence against women through social media restrictions.

Media: Social media

Summary: Finnish agency Hasan & partners has been named the best independent agency at the international Golden Drum competition, primarily due to the success of their campaign 'Kielletty mallisto' for Naisten Linja. The campaign won eight awards, including four golds and three silvers, and addressed the challenges of communicating about violence against women due to social media platform restrictions by turning censored messages into printed statements on clothing, allowing the message to reach a broader audience regardless of platform limitations.

France

We All Have Baggage: The Mental Health League Wants to Lighten the Load with Mikado

Brand: Mikado

Campaign: On a tous un bagage

Source: https://www.adada.lu/2026/10/on-a-tous-un-bagage-la-ligue-sante-mentale-soulage-dun-poids-avec-mikado/

Goal: To alleviate mental health burdens

Claim: We all have baggage

Summary: The Mental Health League aims to address mental health issues by encouraging individuals to lighten their burdens, as represented by the campaign featuring Mikado. The campaign focuses on the importance of Mental Health Awareness.

awareness mental health

Sweden

Campaign Against Discrimination in Bars by the Discrimination Ombudsman

Brand: Discrimination Ombudsman (DO)

Campaign: Campaign Against Discrimination in Bars

Source: https://www.resume.se/marknadsforing/kampanj/utkastad-fast-du-var-nykter-do-vill-fa-fler-att-anmala/

Goal: Encourage more people to report discrimination incidents in bars

Claim: If you are thrown out for being sober – report it.

Media: Social media and digital billboards in Stockholm, Gothenburg, and Malmö

Summary: The Discrimination Ombudsman (DO) has launched a campaign aimed at encouraging more individuals to report incidents of discrimination in bars and restaurants. The campaign arises from a noted increase in reports of discrimination and seeks to raise awareness about the broader issue of racism and discriminatory structures in society. With recognizable examples and a focus on social media and digital platforms, the DO emphasizes the importance of reporting these incidents to gather knowledge and take action against discrimination.

awareness discrimination racism

Asics ‘Human nature’ by Golin Ketchum London | Campaign UK

Brand: Asics

Campaign: Human Nature

Source: https://www.campaignlive.co.uk/article/asics-human-nature-by-golin-ketchum-london/4t7z303hm151a698jyj9q954xg

Goal: Raise awareness of people's declining movement

Media: nature documentary-style film

Summary: Asics has launched a campaign that aims to increase awareness of the declining amount of physical movement among people, presented through a nature documentary-style film.

awareness documentary physical activity

Austria

Better to make one more call!

Brand: Gewista

Campaign: Helpline Visibility Campaign

Source: https://www.horizont.at/marketing/news/lieber-ein-anruf-mehr-gewista-und-frauenhaeuser-machen-helpline-im-oeffentlichen-raum-sichtbar-103312

Goal: Raise awareness for women's shelters and helplines

Claim: Better to make one more call!

Media: Public space advertising

Summary: The campaign by Gewista aims to make helplines for women's shelters more visible in public spaces. By encouraging individuals to reach out for help, it seeks to raise awareness about the resources available for those in need.

awareness domestic violence Public Safety

Sweden

Apoteket Highlights the Impact of Menopause on Women

Brand: Apoteket

Campaign: Klimakteriet och Kvinnor

Source: https://www.resume.se/marknadsforing/kampanj/klimakteriets-javlighet-i-ny-kampanj/

Goal: To raise awareness about menopause challenges and offer support

Claim: It’s not you, there’s an explanation, and Apoteket can help you

Media: TV, social media, digital channels, print

Summary: Apoteket launched a campaign focusing on the various challenges women face during menopause, aiming to highlight lesser-discussed issues alongside common symptoms like hot flashes and sleep problems. The campaign's goal is to provide recognition and support to these women while using humor to resonate with their experiences.

awareness menopause support Women's Health

Global

Michael J. Fox and Harrison Ford Explain How to Support a Friend with Parkinson’s Without Getting Embarrassed

Brand: Maximum Effort

Campaign: So … Your Friend Has Parkinson’s

Source: https://brand-news.it/brand/istituzioni/no-profit/michael-j-fox-e-harrison-ford-rendono-il-parkinson-meno-imbarazzante-con-laiuto-di-ryan-reynolds/

Goal: Raise awareness about Parkinson's disease and how to support friends affected by it

Media: Short film

Summary: Michael J. Fox and Harrison Ford, together in the series 'Shrinking' for Apple TV+ dedicated to Parkinson's, aim to make the disease less embarrassing. With the help of Ryan Reynolds and his company Maximum Effort, they launched a campaign featuring a 60-second short film discussing how friends should support someone diagnosed with Parkinson's. The film uses humor and reassuring advice to increase public awareness of the disease, which affects 6 million people worldwide.

awareness Parkinson's disease support

Japan

Why have the ‘asymptomatic’ individuals begun to consider medical consultations? – Eisai’s Healthcare Marketing that Moves People

Brand: Eisai

Campaign: Sleep Awareness Initiative

Source: https://www.advertimes.com/20260903/article555201/

Goal: Increase awareness and encourage consultations for sleep disorders.

Claim: Raising awareness of sleep disorders.

Media: d Healthcare app, online content through quizzes and surveys

Summary: Eisai faced the challenge of engaging individuals unaware of their sleep issues, leading to a campaign utilizing NTT Docomo's d Healthcare app. By integrating quizzes and surveys into daily activities, about 20% of users, who initially had no symptoms, became open to consulting medical institutions. This initiative successfully improved understanding of sleep disorders and encouraged proactive health behaviors among participants.

awareness consumer engagement healthcare marketing sleep disorders

United States

Liquid Death and Garage Beer launch campaign with Jason Kelce

Brand: Liquid Death

Campaign: We want your pee

Source: https://www.resume.se/marknadsforing/kampanj/se-taylor-swifts-svager-pissa-i-en-burk/

Goal: Raise awareness about water usage in data centers

Claim: AI data centers waste millions of gallons of water

Summary: Liquid Death and Garage Beer have launched a campaign titled 'We want your pee' featuring Jason Kelce. The campaign uses humor to highlight the issue of high water consumption by data centers while encouraging viewers to send in their urine. The initiative stems from growing criticism against the construction of data centers in residential areas due to their water usage.

awareness Beer data centers environment humor

Czech Republic

Having Your Limit Makes the Game Better. Allwyn Launches Responsible Gaming Campaign in the Czech Republic

Brand: Allwyn

Campaign: Know Your Limit

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/mit-svuj-limit-dela-hru-lepsi-allwyn-v-cesku-zahajuje-kampan-na-podporu-zodpovedneho-hrani/

Goal: To promote responsible gaming and raise awareness about practical tools for players to control their gambling.

Claim: It's good to have your limit

Media: Television, online, social media

Summary: Allwyn's new campaign in the Czech Republic aims to shift perceptions of gaming limits from obstacles to helpful tools for a better and safer experience. The campaign highlights the importance of self-control in various aspects of life and encourages customers to actively use practical tools to manage their gaming behavior, including setting financial and time limits. The initiative supports Allwyn's long-term vision of creating a safe gaming environment and helping players remain in control.

awareness gambling limits responsible gaming self-control

Italy

Videos Stop Halfway, but Human Lives Cannot: Learning from UNHCR’s ‘The Broken Recipe’ Campaign

Brand: UNHCR

Campaign: The Broken Recipe

Source: https://www.advertimes.com/20260728/article551908/

Goal: Raise awareness of refugee issues and motivate action

Claim: Although videos stop halfway, human lives cannot be stopped

Media: Digital media, social media

Summary: The campaign 'The Broken Recipe' created by the Italian PR agency INC for UNHCR aims to raise awareness about the severe humanitarian crisis in Sudan by translating the reality of interrupted food aid for refugees into an everyday experience through a relatable cooking video format. The campaign highlights the importance of connecting social issues with relatable experiences to inspire action among the public.

awareness humanitarian aid PR campaign refugee crisis social issues

United Kingdom

St Mungo’s ‘I was here’ uses graffitied murals to tell tales of former rough sleepers

Brand: St Mungo’s

Campaign: I was here

Source: https://www.campaignlive.co.uk/article/st-mungos-i-here-uses-graffitied-murals-tell-tales-former-rough-sleepers/1965215

Goal: To raise awareness about rough sleeping and former rough sleepers

Media: graffiti murals

Summary: The campaign 'I was here' by St Mungo’s employs graffitied murals to tell the stories of individuals who have previously experienced rough sleeping. It coincides with new Prime Minister Andy Burnham's commitment to ending homelessness.

awareness homelessness