Brand Tracker

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Sweden

Campaign Against Discrimination in Bars by the Discrimination Ombudsman

Brand: Discrimination Ombudsman (DO)

Campaign: Campaign Against Discrimination in Bars

Source: https://www.resume.se/marknadsforing/kampanj/utkastad-fast-du-var-nykter-do-vill-fa-fler-att-anmala/

Goal: Encourage more people to report discrimination incidents in bars

Claim: If you are thrown out for being sober – report it.

Media: Social media and digital billboards in Stockholm, Gothenburg, and Malmö

Summary: The Discrimination Ombudsman (DO) has launched a campaign aimed at encouraging more individuals to report incidents of discrimination in bars and restaurants. The campaign arises from a noted increase in reports of discrimination and seeks to raise awareness about the broader issue of racism and discriminatory structures in society. With recognizable examples and a focus on social media and digital platforms, the DO emphasizes the importance of reporting these incidents to gather knowledge and take action against discrimination.