Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

The insurance company Aviva addresses the impact of menopause with a special version of Monopoly

Brand: Aviva

Campaign: Special version of Monopoly addressing menopause

Source: https://www.reasonwhy.es/actualidad/aseguradora-aviva-menopausia-monopoly-promover-conversacion

Goal: Address the impact of menopause through marketing

Summary: The insurance company Aviva tackles the impact of menopause with a special edition of Monopoly, emphasizing the importance of fostering a culture of risk in marketing to improve practices.

Portugal

More than half of women reach menopause unprepared or not at all

Brand: Wells

Campaign: Menopause: How it is Experienced by Women in Portugal

Source: https://www.imagensdemarca.pt/artigo/mais-de-metade-das-mulheres-chega-a-menopausa-pouco-ou-nada-preparada/

Goal: Increase awareness and provide information about menopause

Claim: Menopause is a topic that needs more discussion

Media: Newsletter, Podcast

Summary: A study promoted by Wells revealed that 52% of women in Portugal going through or who have gone through menopause felt unprepared for this phase, and four out of five believe the topic is not adequately addressed in Portuguese society. The research highlights the diverse experiences women face during menopause, emphasizing the need for individualized approaches and increased dialogue regarding symptoms and support.

menopause Women's Health

Sweden

Apoteket Highlights the Impact of Menopause on Women

Brand: Apoteket

Campaign: Klimakteriet och Kvinnor

Source: https://www.resume.se/marknadsforing/kampanj/klimakteriets-javlighet-i-ny-kampanj/

Goal: To raise awareness about menopause challenges and offer support

Claim: It’s not you, there’s an explanation, and Apoteket can help you

Media: TV, social media, digital channels, print

Summary: Apoteket launched a campaign focusing on the various challenges women face during menopause, aiming to highlight lesser-discussed issues alongside common symptoms like hot flashes and sleep problems. The campaign's goal is to provide recognition and support to these women while using humor to resonate with their experiences.

awareness menopause support Women's Health