Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Apoteket Highlights the Impact of Menopause on Women

Brand: Apoteket

Campaign: Klimakteriet och Kvinnor

Source: https://www.resume.se/marknadsforing/kampanj/klimakteriets-javlighet-i-ny-kampanj/

Goal: To raise awareness about menopause challenges and offer support

Claim: It’s not you, there’s an explanation, and Apoteket can help you

Media: TV, social media, digital channels, print

Summary: Apoteket launched a campaign focusing on the various challenges women face during menopause, aiming to highlight lesser-discussed issues alongside common symptoms like hot flashes and sleep problems. The campaign's goal is to provide recognition and support to these women while using humor to resonate with their experiences.

Global

Michael J. Fox and Harrison Ford Explain How to Support a Friend with Parkinson’s Without Getting Embarrassed

Brand: Maximum Effort

Campaign: So … Your Friend Has Parkinson’s

Source: https://brand-news.it/brand/istituzioni/no-profit/michael-j-fox-e-harrison-ford-rendono-il-parkinson-meno-imbarazzante-con-laiuto-di-ryan-reynolds/

Goal: Raise awareness about Parkinson's disease and how to support friends affected by it

Media: Short film

Summary: Michael J. Fox and Harrison Ford, together in the series 'Shrinking' for Apple TV+ dedicated to Parkinson's, aim to make the disease less embarrassing. With the help of Ryan Reynolds and his company Maximum Effort, they launched a campaign featuring a 60-second short film discussing how friends should support someone diagnosed with Parkinson's. The film uses humor and reassuring advice to increase public awareness of the disease, which affects 6 million people worldwide.

awareness Parkinson's disease support

Japan

Tough Gummy x My Hero Academia Achieves Over Double Store Turnover with Enhanced ‘Partner Feel’

Brand: Tough Gummy

Campaign: Tough Gummy x My Hero Academia Collaboration

Source: https://www.advertimes.com/20260824/article554628/

Goal: Create purchase opportunities for new consumers and enhance brand recognition

Claim: Bouncing deliciousness becomes your strength.

Media: Retail, social media

Summary: The Tough Gummy brand collaborated with the anime My Hero Academia to release special collaboration packages featuring popular characters, aiming to create purchase opportunities for new consumers and promote the messaging of being a supportive 'partner gummy'. The campaign, which included a contest for collaborative goods, resulted in a significant increase in store turnover. Positive consumer responses were observed on social media.

anime brand campaign collaboration support

Belgium

CHASE launches SCALE to support content creators

Brand: Chase

Campaign: SCALE

Source: https://pub.be/fr/chase-lance-scale-pour-accompagner-les-createurs-de-contenu/

Goal: Support content creators

Summary: CHASE has launched SCALE to support content creators.

content creation support