Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

NEZO Salt, Aster Clinics turn everyday shopping into a breast cancer screening reminder

Campaign: Breast Cancer Awareness Campaign

Source: https://campaignme.com/nezo-salt-aster-clinics-turn-everyday-shopping-into-a-breast-cancer-screening-reminder/

Goal: Encourage women to prioritize early breast cancer detection.

Claim: While women take care of everyone else, they must not forget to take care of themselves.

Media: QR code, campaign communications, social media

Summary: NEZO Salt and Aster Clinics launched a breast cancer awareness campaign running throughout October, aimed at educating women about the importance of early detection while connecting health awareness to everyday shopping. The campaign provides access to free breast examinations at participating clinics and encourages women to remember their own health amidst caring for their families.

Portugal

More than half of women reach menopause unprepared or not at all

Brand: Wells

Campaign: Menopause: How it is Experienced by Women in Portugal

Source: https://www.imagensdemarca.pt/artigo/mais-de-metade-das-mulheres-chega-a-menopausa-pouco-ou-nada-preparada/

Goal: Increase awareness and provide information about menopause

Claim: Menopause is a topic that needs more discussion

Media: Newsletter, Podcast

Summary: A study promoted by Wells revealed that 52% of women in Portugal going through or who have gone through menopause felt unprepared for this phase, and four out of five believe the topic is not adequately addressed in Portuguese society. The research highlights the diverse experiences women face during menopause, emphasizing the need for individualized approaches and increased dialogue regarding symptoms and support.

menopause Women's Health

Australia

Ads on Pads expands to Australia with Swisse as first advertiser

Brand: Swisse

Campaign: We are hysterical

Source: https://stoppress.co.nz/news/ads-on-pads-expands-to-australia-with-swisse-as-first-advertiser/

Goal: Encourage advocacy and awareness for women’s health issues

Media: LinkedIn and product packaging

Summary: Ads on Pads, a Kiwi social enterprise, has launched in Australia, partnering with wellness brand Swisse for its 'We are hysterical' campaign aimed at raising awareness for women’s health issues such as endometriosis, PMS, and menopause. This initiative expands their reach, having previously operated in New Zealand, and features unique artworks on period product packaging to inform and engage the audience. Swisse's marketing director emphasizes their commitment to practical support for women's health as a driving force behind this partnership.

awareness campaign Women's Health

Portugal

Everything About Supplements: Wells Launches First Health and Wellness Literacy Hub in Portugal

Brand: Wells

Campaign: Tudo Sobre Suplementos

Source: https://www.imagensdemarca.pt/artigo/tudo-sobre-suplementos-wells-lanca-primeiro-hub-de-literacia-em-saude-e-bem-estar-em-portugal/

Goal: To provide transparent and accessible information about supplements and health.

Claim: Demystifying misinformation around supplementation.

Media: Digital platform, videos, articles, FAQs

Summary: Wells launched 'Tudo Sobre Suplementos', a pioneering digital hub for health and wellness literacy in Portugal. This platform aims to help consumers navigate the world of supplementation, offering credible information organized into key areas of daily life, such as sleep, immunity, digestive health, and sports nutrition. It also addresses women's health and aims to combat misinformation in the supplement industry.

consumer education health literacy supplementation Women's Health

Sweden

Apoteket Highlights the Impact of Menopause on Women

Brand: Apoteket

Campaign: Klimakteriet och Kvinnor

Source: https://www.resume.se/marknadsforing/kampanj/klimakteriets-javlighet-i-ny-kampanj/

Goal: To raise awareness about menopause challenges and offer support

Claim: It’s not you, there’s an explanation, and Apoteket can help you

Media: TV, social media, digital channels, print

Summary: Apoteket launched a campaign focusing on the various challenges women face during menopause, aiming to highlight lesser-discussed issues alongside common symptoms like hot flashes and sleep problems. The campaign's goal is to provide recognition and support to these women while using humor to resonate with their experiences.

awareness menopause support Women's Health

Portugal

Júlia Pinheiro multiplies for a cause: encouraging women to undergo cancer screening

Brand: Liga Portuguesa Contra o Cancro

Campaign: Cuide das Suas Júlias

Source: https://www.imagensdemarca.pt/artigo/julia-pinheiro-multiplica-se-por-uma-causa-incentivar-as-mulheres-a-fazer-o-rastreio-do-cancro-da-mama/

Goal: Encourage women to undergo breast cancer screening

Claim: Caring is also preventing

Media: Television, radio, digital platforms, social media, Out of Home

Summary: The campaign 'Cuide das Suas Júlias' by Liga Portuguesa Contra o Cancro aims to encourage women to perform breast cancer screenings by using a humorous and relatable concept, connecting the idea of caring for one's breasts with the idea of screening. The campaign features Júlia Pinheiro promoting this message and is active until October, coinciding with breast cancer awareness month.

Breast Cancer Awareness screening Women's Health

Luxembourg

Women’s Health Week: Studio Polenta Partners with the Ministry of Health for the 1st Edition in Luxembourg

Brand: Ministère de la Santé

Campaign: Semaine de la Santé de la Femme

Source: https://www.adada.lu/2026/06/semaine-de-la-sante-de-la-femme-studio-polenta-accompagne-le-ministere-de-la-sante-pour-la-1ere-edition/

Goal: Promote women's health

Summary: The article discusses the first edition of Women's Health Week in Luxembourg, organized by the Ministry of Health with the support of Studio Polenta. The campaign aims to raise awareness about women's health issues.

public awareness Women's Health