Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign

Campaign: The Reckoning

Source: https://www.adweek.com/brand-marketing/patrick-dempsey-is-the-new-face-of-guardant-healths-the-reckoning-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=2

Goal: Encouraging early screening for colorectal cancer

Claim: Colorectal cancer rates are rising among younger adults

Media: Major cable, streaming, and digital platforms

Summary: Patrick Dempsey stars in Guardant Health's campaign 'The Reckoning' to promote early screening for colorectal cancer. The campaign includes a tribute video and emphasizes the importance of screening from age 45, especially as colorectal cancer is the second-leading cause of cancer death in the US. With the recent FDA approval of Guardant's Shield™ blood test as a primary screening option, the campaign aims to raise awareness and honor those lost to the disease.

Portugal

Júlia Pinheiro multiplies for a cause: encouraging women to undergo cancer screening

Brand: Liga Portuguesa Contra o Cancro

Campaign: Cuide das Suas Júlias

Source: https://www.imagensdemarca.pt/artigo/julia-pinheiro-multiplica-se-por-uma-causa-incentivar-as-mulheres-a-fazer-o-rastreio-do-cancro-da-mama/

Goal: Encourage women to undergo breast cancer screening

Claim: Caring is also preventing

Media: Television, radio, digital platforms, social media, Out of Home

Summary: The campaign 'Cuide das Suas Júlias' by Liga Portuguesa Contra o Cancro aims to encourage women to perform breast cancer screenings by using a humorous and relatable concept, connecting the idea of caring for one's breasts with the idea of screening. The campaign features Júlia Pinheiro promoting this message and is active until October, coinciding with breast cancer awareness month.

Breast Cancer Awareness screening Women's Health