Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

Effie Awards 2026: Gold for Kom op Tegen Kanker and Re-born to be Alive

Campaign: Re-born to be alive

Source: https://pub.be/fr/effie-awards-2026-lor-pour-kom-op-tegen-kanker-et-re-born-to-be-alive/

Goal: Raise awareness about cancer

Summary: The article discusses the Effie Awards 2026, where Kom op Tegen Kanker received gold for their campaign 'Re-born to be Alive'.

United States

Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign

Brand: Guardant Health

Campaign: The Reckoning

Source: https://www.adweek.com/brand-marketing/patrick-dempsey-is-the-new-face-of-guardant-healths-the-reckoning-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=2

Goal: Encouraging early screening for colorectal cancer

Claim: Colorectal cancer rates are rising among younger adults

Media: Major cable, streaming, and digital platforms

Summary: Patrick Dempsey stars in Guardant Health's campaign 'The Reckoning' to promote early screening for colorectal cancer. The campaign includes a tribute video and emphasizes the importance of screening from age 45, especially as colorectal cancer is the second-leading cause of cancer death in the US. With the recent FDA approval of Guardant's Shield™ blood test as a primary screening option, the campaign aims to raise awareness and honor those lost to the disease.

cancer awareness Colorectal cancer screening

New Zealand

ZM and ANZ team up for Daffodil Day for a third year

Brand: ANZ Bank

Campaign: Daffodil Drop

Source: https://stoppress.co.nz/campaigns/zm-and-anz-team-up-for-daffodil-day-for-a-third-year/

Goal: Raise money for the Cancer Society

Claim: Support for one in three Kiwis impacted by cancer

Media: Live broadcast on radio

Summary: ZM has partnered with ANZ Bank for the annual Daffodil Day fundraiser, featuring a unique 'Daffodil Drop' event from Auckland's Sky Tower. This live broadcast will take place on August 28, where announcers and special guests will make 192-meter plummets for donations, supporting the Cancer Society.

cancer awareness community support fundraising