Welcome to the automated Brand Tracker diaries.
Here are the winners from tonight’s ‘Media Awards’ – Obs and WAL sweep
Goal: Showcase strategic media effectiveness
Claim: Best in show
Summary: During the Media Awards, Obs and their agency WAL won several awards, including the prestigious 'Best in Show' for their campaign 'Bosse'. The jury was particularly impressed by the compelling presentation showcasing the strategic decisions, documentation, and the correlation between media efforts and results. WAL's advisor Christian Bernt highlighted the continuous collaboration and hard work that led to this success.
Carob Awards: The Gold Winners of the Design & Illustration Category
Source: https://inbusinessnews.reporter.com.cy/article/480337
Goal: To promote the Ray-Ban brand through creative design.
Summary: The Carob Awards recently recognized Stelios Papageorgiou with a Gold Carob for the European Mobility Week Limassol 2025 campaign in collaboration with the Municipality of Limassol, and for the 'Typo dans ma tête' project for Ray-Ban produced by 357 Media. A. Appios Communications Limited also won a gold award for a bilingual catalog of the 'Sector 2: Nicosia, 1963–2025' exhibition at the Leventis Municipal Museum. The awards continue to honor excellence in design and provide a platform for top creative talents.
Carob Awards: The Golden Winners of the Production Category
Source: https://inbusinessnews.reporter.com.cy/article/480341
Goal: Showcase high-quality production in the food delivery sector
Summary: Cube Productions won a gold award for the production and direction of the film 'Cyta Diver' for Cyta, showcasing the high quality of the Cypriot audiovisual industry. At the same time, Semio Productions won a gold award in special techniques for the outstanding production 'FOODY – YourMoment Delivered' by Delivery Hero (Cyprus) – Foody. The Carob Awards, organized by the Advertising and Communication Association, is the largest advertising and communication awards event on the island.
Carob Awards: The Golden Winners of the Digital Category
Source: https://inbusinessnews.reporter.com.cy/article/480345
Goal: To highlight women's struggles
Summary: At this year's Carob Awards, Action Global Communications won top honors in the Digital category for the campaign 'Not just her fight' for KEAN. The awards serve as a significant platform for showcasing the best digital creative talents in Cyprus, presented by the Advertising and Communication Association.
Legacy of Francisco Pinto Balsemão Inspires Movement ‘Leaving the World Better’
Goal: To recognize and promote initiatives that improve society
Claim: Leaving the World Better
Media: Television, audio, press, podcast
Summary: The SIC and DST have launched the movement 'Deixar o Mundo Melhor', inspired by the values of Francisco Pinto Balsemão, aimed at highlighting individuals, projects, and ideas that contribute to societal improvement. It includes the Prémio Deixar o Mundo Melhor, which will award €70,000 to initiatives promoting a freer, fairer, and more plural society, among other media efforts.
Media Week Awards winners 2026: Small Collaboration – Under £250k
Goal: Increase brand awareness and engagement
Media: YouTube, LADbible, TikTok, Meta, Snapchat
Summary: The article announces the Gold winner in the Small Collaboration category at the Media Week Awards 2026, highlighting Unilever's campaign 'Bring in the sauce whisperers' executed by Mindshare and involving various social media platforms.
Media Week Awards winners 2026: Media Idea – Launch (Media Owner) | Campaign UK
Goal: To promote the Christmas offerings of Waitrose
Summary: The Media Week Awards recognized the 'Waitrose Christmas' campaign by ITV and MG OMD as the gold winner in the Media Idea – Launch category. This highlights the effective advertising efforts around the holiday season for Waitrose.
Media Week Awards winners 2026: Best Use of Content – Under £250k
Goal: To effectively use content in advertising
Summary: The gold winner in the Best Use of Content – Under £250k category at the Media Week Awards 2026 is the campaign 'Radiant as a radioactive seal' by EssenceMediacom for Absolute Collagen.
Media Week Awards winners 2026: Best Use of Content – £250k-£750k
Goal: Promote charitable activities
Summary: The article announces the gold winner of the Best Use of Content category at the Media Week Awards 2026, highlighting the campaign 'Macmillan and Emmerdale' created by ITV and Zenith for Macmillan.
Media Week Awards winners 2026: Media Idea – Launch (Agency) | Campaign UK
Goal: To address challenges related to cyber security
Summary: The article highlights the gold-winning campaign 'The Co-op cyber attack' by Carat UK for Co-op, which was recognized at the Media Week Awards.
Pentawards 2026: Six Awards for Regional Design
Source: https://www.media-marketing.com/vijesti/pentawards-2026-sest-priznanja-za-regionalni-dizajn/
Goal: To showcase innovative packaging design and celebrate regional talents
Summary: At the 20th Pentawards ceremony held in London, six awards were presented to regional designs, showcasing projects ranging from high-end international brands to local producers. Among the winners, Studio Sonda received the Diamond Award for its wine label, while Dig Studio secured two silver awards for writing instruments and a collector's series on Croatian rulers. The designs emphasized sustainability and creativity by incorporating natural materials and functionality.
The Ljubljana Fashion Week Begins: Which Brands Will Stand Alongside Slovenian Fashion This Year?
Goal: To recognize creative excellence in marketing and advertising
Summary: The Slovenian creative studio Digital Da Vincis has been nominated as a finalist for the inaugural Clio Creator Awards, alongside notable nominees such as MrBeast, Amazon, Google Pixel, and Samsung.
VML Czechia Turns All 11 Nominations at Golden Drum into Awards
Goal: To raise awareness about the reality of war-affected individuals and provide a break from traditional advertising.
Claim: Take a break, have a KitKat.
Media: Social media, billboards, microsite
Summary: VML Czechia won 11 awards at the Golden Drum festival, including gold, silver, and bronze accolades for campaigns supporting KitKat and Doctors Without Borders. The 'Censored Reality' campaign focused on exposing the harsh realities behind content labeled as sensitive, while 'KitKat Break Billboards' transformed empty advertising spaces into interactive experiences that encourage engagement with the brand.
Ten Awards for the Adriatic Region at the Golden Drum 2026
Source: https://www.media-marketing.com/vijesti/deset-nagrada-za-adriatic-regiju-na-golden-drumu-2026/
Goal: To create engaging advertisements that resonate with the audience.
Media: Ambient Media, Out of Home
Summary: At the Golden Drum 2026, agencies from the Adriatic region won a total of ten awards. McCann Skopje's campaign 'The Scratching Ads' took first place in the Adriatic Agency of the Year rankings, winning multiple awards, including gold in Ambient Media and silver in various categories. Other notable wins included Studio Sonda and Imago Ogilvy, among others. The festival showcased the creative talents from countries including Croatia, North Macedonia, Serbia, and Slovenia.
Golden Drum 2026: LePub on Top, Heineken Wins Brand Grand Prix
Goal: To showcase creativity and innovation in advertising
Summary: The Golden Drum International Festival of Creativity awarded a total of 137 prizes for works among 187 finalists, with Heineken winning the Brand Grand Prix for its campaign 'The Pub That Refused to Die' by LePub. The agency also received accolades for being Agency of the Year and had multiple creative directors recognized. The festival highlighted the intersection of creativity and social impact, with various awards given for initiatives promoting gender equality and social inclusion.
ADC Opens Applications for the 106th Edition with the Campaign ‘In Search of What’s Next’
Goal: To invite submissions for the 106th edition of the ADC Annual Awards
Summary: The ADC Annual Awards has launched its 106th edition with the campaign 'In Search of What’s Next', developed by DixonBaxi. The campaign creatively reinterprets the iconic ADC cube, emphasizing the evolution of creative ideas. The campaign seeks to inspire submissions of innovative and unconventional works, which will be judged by a panel led by Brian Collins.
2026 IAB New Zealand Digital Advertising Awards finalists announced
Source: https://stoppress.co.nz/awards/2026-iab-new-zealand-digital-advertising-awards-finalists-announced/
Goal: To achieve recognition in digital advertising categories
Media: Digital-out-of-home, Video
Summary: The 2026 IAB New Zealand Digital Advertising Awards highlighted Calibre + Candor's recognition across various categories, marking an important milestone for the agency as it gains visibility in the industry. The event showcases the growth of New Zealand's digital advertising sector.
Effie Awards 2026: Gold for Kom op Tegen Kanker and Re-born to be Alive
Source: https://pub.be/fr/effie-awards-2026-lor-pour-kom-op-tegen-kanker-et-re-born-to-be-alive/
Goal: Raise awareness about cancer
Summary: The article discusses the Effie Awards 2026, where Kom op Tegen Kanker received gold for their campaign 'Re-born to be Alive'.
Swiss Employer Branding: Awards Presented for the First Time
Source: https://www.persoenlich.com/prcorporate-communication/erstmals-awards-verliehen
Goal: Recognize effective employer branding and recruitment strategies
Summary: The first Swiss Employer Branding Awards were presented at the 10th Swiss Employer Branding & Recruiting Summit in Zurich, honoring 15 projects across various categories. The focus was on creativity, sustainable impact, authenticity, and measurable success. Among the winners were recruitment campaigns by Rhätische Bahn with Klar, two campaigns by SBB with Farner, and community initiatives by Siemens Switzerland.
Pilsen and Publicis Ímpetu were the winners of the Grand Effie Uruguay 2026
Goal: To recognize effective advertising communication
Claim: The third half is served
Summary: In the seventeenth edition of the Effie Uruguay festival, the campaign 'The third half is served' won the top award. Publicis Ímpetu was recognized as the most effective agency and Tienda Inglesa as the most effective advertiser and brand of the year.
Åkestam Holst Named Best Independent Agency in Europe
Source: https://www.resume.se/marknadsforing/tavling/akestam-ar-europas-basta-independent-byra/
Goal: To promote IKEA's brand and relevance in everyday life
Summary: Åkestam Holst was named the best independent agency in Europe at the Gerety Awards, winning gold and silver for IKEA's 'Where Life Happens' campaign, and additional awards for Pressbyrån's 'Behind the Logo'. The Gerety Awards recognize innovative advertising across various categories without traditional distinctions in media.
Isoskèle LineUp7 wins two new awards in the banking and insurance sector
Goal: To win awards in the banking and insurance sector.
Summary: The Isoskèle LineUp7 has recently won two new awards in the banking and insurance sectors, highlighting its success and recognition in these fields.
3rd edition of TheFork Awards celebrates the resilience of Portuguese gastronomy
Goal: To celebrate resilience and innovation in the Portuguese gastronomy sector.
Claim: Resilience: continue to believe.
Summary: The third edition of TheFork Awards aims to honor the resilience of the Portuguese restaurant industry by recognizing outstanding new culinary openings and celebrating the strength and adaptation of the sector amidst challenges. This year's event will acknowledge three significant figures in Portuguese gastronomy and showcases 33 nominated restaurants from diverse regions.
Benjamin Simon and Dirk Schuster: Technical Skill is the Foundation. Taste Makes the Difference
Goal: To create a distinct visual identity for Xbox Design Lab.
Claim: Technical skill is the foundation; taste makes the difference.
Media: Visual content in various formats
Summary: Benjamin Simon and Dirk Schuster, co-founders of the studio FOREAL, discuss the importance of a recognizable creative identity in a visually saturated industry. They highlight their success with the Xbox Design Lab Originals campaign, which won seven Cannes Lions, including the Grand Prix for Creative eCommerce. They emphasize the need for ongoing creative evolution while maintaining their distinctive style and identity.
Saatchi & Saatchi and Purple Brain take home Gerety Awards 2026 wins
Source: https://campaignme.com/saatchi-saatchi-and-purple-brain-take-home-gerety-awards-2026-wins/
Goal: Raise breast cancer awareness
Summary: Saatchi & Saatchi Middle East & Africa won a Gold at the 2026 Gerety Awards for the LumpDolls campaign, designed for Carrefour Tunisia to promote breast cancer awareness through traditional Sejnane clay dolls. The campaign also received recognition at other prestigious awards, including a Cannes Lions and a D&AD shortlist. Additionally, Purple Brain earned a Bronze for the A Vision, Inherited campaign related to Saudi Vision 2030.
Helsinki City’s Ad Film Wins Bronze at Gerety Awards
Goal: To create a promotional film for Helsinki City
Media: Online video
Summary: The promotional film 'Operation Make Pamela a Hyytiäinen' created by Helsinki City and United Imaginations has won bronze at the Gerety Awards in the Online video category of the Moments Cut series. Other campaigns in the shortlist included 'The Single Breasted Suit' for the Nord Helsinki Pink Ribbon and a TikTok timestamp work by Bob the Robot and Haaga-Helia.
Try and Telia Win Silverfish in July
Source: https://www.kampanje.com/reklame/try-og-telia-tar-juli-solvfisken/1023927
Goal: To highlight the importance of good network coverage through a touching love story.
Summary: Telia and Try have won the Sølvfisken award for July with the advertisement film 'Elter Deg'. The film tells a heartfelt love story emphasizing the critical role of good network coverage. The jury praised the film for its emotional depth and effective dramatization, highlighting how coverage truly matters.
Google and Sight clinch top honours at Marketing Events Awards 2026
Goal: Showcase creativity, innovation, and exceptional event execution
Summary: Google was honored as Event Marketer of the Year at the Marketing Events Awards 2026, winning multiple awards, including three Gold, six Silver, and two Bronze trophies for a range of successful campaigns. Sight was recognized as Event Agency of the Year for its standout campaigns. CapitaLand Investment and Changi Airport Group also received multiple awards at the event.
The September Issue of ‘Brain’ Focuses on ‘Global Creativity’ Transforming Management and Society with Human Ideas and AI Implementation
Source: https://www.advertimes.com/20260731/article552605/
Goal: Highlight innovation and creativity in various awards
Media: magazine, awards interaction
Summary: The September issue of 'Brain' magazine focuses on 'Global Creativity,' discussing innovative projects recognized in major overseas creative awards in 2026, including the newly established 'Creative Brand' category at the Cannes Lions. The issue highlights how creativity is evaluated amidst the rise of AI and features notable Japanese award-winning projects like Nikka Whisky's 'dear difference' and Ajinomoto's 'SOUNDFUL RECIPE.' It also includes insights from judges and creators about the future of creativity.
Holland Herald of KLM wins Content Marketing Award
Goal: To promote content marketing excellence
Summary: KLM's Holland Herald has won a Content Marketing Award, recognizing its effective content marketing strategies.
Ljubljana Airport FLY 2.0 Won the Digiday Award
Goal: To win an award for the best use of artificial intelligence in planning.
Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
TBWA reports profitability 2025
Source: https://www.resume.se/affarer/byraer/aterigen-svarta-siffror-for-tbwa/
Goal: To create engaging advertising to improve brand perception
Claim: Eat your way to a better mortgage
Summary: TBWA recovered from a negative financial result in 2024 and won new clients, including Doctors Without Borders and Hello Fresh, in 2025. The agency reported a positive operating result of 1.3 million kronor and earned awards for two campaigns, one for Icabanken and one for Cloetta.
The Winners of the 2022 Excellence Agency & Advertiser of the Year
Source: https://www.brain.com.tw/news/articlecontent?ID=51245&sort=
Goal: To highlight social responsibility in advertising
Claim: Creating a better world through small actions
Summary: The 2022 Excellence Agency & Advertiser of the Year awards ceremony was held on January 9, 2023, recognizing outstanding advertisers, agencies, and marketing professionals in Taiwan. A total of 81 awards were given across various categories, focusing on social responsibility and sustainability in marketing efforts. Chunghwa Telecom received a gold award for its COVID-Tech initiative, showcasing its commitment to social contributions.
Verkkokauppa’s TikTok Currency Wins Silver Lion at Cannes
Goal: Increase engagement and sales through TikTok
Media: TikTok
Summary: Verkkokauppa.com’s TikTok Currency – Viral Payback campaign has won a silver lion at the Cannes Lions festival in the Media category for Innovative Use of Influencer/Creators. In the campaign designed by NoA Bob the Robot, users could purchase products from Verkkokauppa.com through TikTok video views. The campaign has also received multiple awards previously, including at The One Show and the Grand One competition. As competition for attention decreases, the right solutions stand out, which is supported by the strategic client team.
Supercell’s yesterday’s silver lion raised the total to nine
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Goal: Customer acquisition and retention
Summary: Supercell's campaign for the game Clash Royale, titled 'Copycats Welcome', was awarded a silver lion in the Creative Commerce category for Customer Acquisition & Retention at Cannes. This campaign has brought Supercell's total lion count to nine, including four lions for 'Copycats Welcome', one of which is a Grand Prix win.