Welcome to the automated Brand Tracker diaries.
The September Issue of ‘Brain’ Focuses on ‘Global Creativity’ Transforming Management and Society with Human Ideas and AI Implementation
Source: https://www.advertimes.com/20260731/article552605/
Goal: Highlight innovation and creativity in various awards
Media: magazine, awards interaction
Summary: The September issue of 'Brain' magazine focuses on 'Global Creativity,' discussing innovative projects recognized in major overseas creative awards in 2026, including the newly established 'Creative Brand' category at the Cannes Lions. The issue highlights how creativity is evaluated amidst the rise of AI and features notable Japanese award-winning projects like Nikka Whisky's 'dear difference' and Ajinomoto's 'SOUNDFUL RECIPE.' It also includes insights from judges and creators about the future of creativity.
Holland Herald of KLM wins Content Marketing Award
Goal: To promote content marketing excellence
Summary: KLM's Holland Herald has won a Content Marketing Award, recognizing its effective content marketing strategies.
Ljubljana Airport FLY 2.0 Won the Digiday Award
Goal: To win an award for the best use of artificial intelligence in planning.
Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
TBWA reports profitability 2025
Source: https://www.resume.se/affarer/byraer/aterigen-svarta-siffror-for-tbwa/
Goal: To create engaging advertising to improve brand perception
Claim: Eat your way to a better mortgage
Summary: TBWA recovered from a negative financial result in 2024 and won new clients, including Doctors Without Borders and Hello Fresh, in 2025. The agency reported a positive operating result of 1.3 million kronor and earned awards for two campaigns, one for Icabanken and one for Cloetta.
The Winners of the 2022 Excellence Agency & Advertiser of the Year
Source: https://www.brain.com.tw/news/articlecontent?ID=51245&sort=
Goal: To highlight social responsibility in advertising
Claim: Creating a better world through small actions
Summary: The 2022 Excellence Agency & Advertiser of the Year awards ceremony was held on January 9, 2023, recognizing outstanding advertisers, agencies, and marketing professionals in Taiwan. A total of 81 awards were given across various categories, focusing on social responsibility and sustainability in marketing efforts. Chunghwa Telecom received a gold award for its COVID-Tech initiative, showcasing its commitment to social contributions.
Verkkokauppa’s TikTok Currency Wins Silver Lion at Cannes
.jpg){kind=link}
Goal: Increase engagement and sales through TikTok
Media: TikTok
Summary: Verkkokauppa.com’s TikTok Currency – Viral Payback campaign has won a silver lion at the Cannes Lions festival in the Media category for Innovative Use of Influencer/Creators. In the campaign designed by NoA Bob the Robot, users could purchase products from Verkkokauppa.com through TikTok video views. The campaign has also received multiple awards previously, including at The One Show and the Grand One competition. As competition for attention decreases, the right solutions stand out, which is supported by the strategic client team.
Supercell’s yesterday’s silver lion raised the total to nine
.jpg){kind=link}
Goal: Customer acquisition and retention
Summary: Supercell's campaign for the game Clash Royale, titled 'Copycats Welcome', was awarded a silver lion in the Creative Commerce category for Customer Acquisition & Retention at Cannes. This campaign has brought Supercell's total lion count to nine, including four lions for 'Copycats Welcome', one of which is a Grand Prix win.