Obs – Show me the case

Campaign Diaries

Norway

WAL has a strong grip on the Golden Screen – winner for the fourth year in a row

Brand: Obs

Campaign: Bosse Effect

Source: https://www.kampanje.com/premium/wal-har-jerngrep-pa-gullskjermen-vinner-for-fjerde-ar-pa-rad/1036106

Goal: Increase brand awareness and sales

Claim: Bosse-effect leads to effective advertising

Media: TV

Summary: WAL and Obs won the main prize at Gullskjermen for the fourth consecutive year, showcasing their successful 'Bosse Effect' campaign. This innovative concept led to a significant increase in advertising attention and return on investment, enabling Obs to transition from a sales decline to becoming a growth leader in the grocery sector. The campaign's effectiveness is attributed to the distinct character Bosse, played by actor Edward Schultheiss, and emphasizes the importance of substantial investment in TV advertising.

Campaign Diaries

No Brand Diaries found.

Norway

Here are the winners from tonight’s ‘Media Awards’ – Obs and WAL sweep

Brand: Obs

Campaign: Bosse

Source: https://www.kampanje.com/premium/her-er-vinnerne-fra-kveldens-mediepriser-obs-og-wal-haver-inn/1036301

Goal: Showcase strategic media effectiveness

Claim: Best in show

Summary: During the Media Awards, Obs and their agency WAL won several awards, including the prestigious 'Best in Show' for their campaign 'Bosse'. The jury was particularly impressed by the compelling presentation showcasing the strategic decisions, documentation, and the correlation between media efforts and results. WAL's advisor Christian Bernt highlighted the continuous collaboration and hard work that led to this success.

Campaign Diaries

No Brand Diaries found.

advertising awards media effectiveness

Norway

Obs tracked advertisement film after Himmelblå use in Bosse campaign

Brand: Obs

Campaign: Bosse campaign

Source: https://www.kampanje.com/premium/matte-trekke-reklamefilm-etter-himmelbla-bruk/1016424

Goal: Promote Bosse character and increase brand recognition

Media: Television

Summary: The grocery chain Obs successfully launched a commercial featuring the Bosse character, played by Edward Schultheiss, known for his role in the popular Norwegian series 'Himmelblå'. They created a tribute film linking Bosse and 'Himmelblå', which initially surprised NRK, the channel broadcasting 'Himmelblå', as they were not informed about its use in advertising. The commercial was aired for three weeks but was pulled after two weeks due to discussions with NRK. Obs and WAL have worked together on advertising since 2022 and consolidated their agency services in early 2024.

Campaign Diaries

No Brand Diaries found.

advertising grocery marketing Norwegian television