Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

WAL has a strong grip on the Golden Screen – winner for the fourth year in a row

Brand: Obs

Campaign: Bosse Effect

Source: https://www.kampanje.com/premium/wal-har-jerngrep-pa-gullskjermen-vinner-for-fjerde-ar-pa-rad/1036106

Goal: Increase brand awareness and sales

Claim: Bosse-effect leads to effective advertising

Media: TV

Summary: WAL and Obs won the main prize at Gullskjermen for the fourth consecutive year, showcasing their successful 'Bosse Effect' campaign. This innovative concept led to a significant increase in advertising attention and return on investment, enabling Obs to transition from a sales decline to becoming a growth leader in the grocery sector. The campaign's effectiveness is attributed to the distinct character Bosse, played by actor Edward Schultheiss, and emphasizes the importance of substantial investment in TV advertising.

New Zealand

TSB appoints dentsu Aotearoa as new media partner

Brand: TSB

Campaign: It’s how we money

Source: https://stoppress.co.nz/news/account-wins/tsb-appoints-dentsu-aotearoa-as-new-media-partner/

Goal: To strengthen the bank's presence and reach more New Zealanders

Claim: It’s how we money

Summary: Dentsu Aotearoa has been appointed as TSB’s media agency partner to enhance TSB's brand platform 'It’s how we money' and increase its market presence. The agency aims to deliver a strategy based on audience insights and cultural relevance, helping TSB stand out among larger banks in New Zealand.

brand growth media partnership

Global

Segafredo launches ‘Take Your Shot’, the new global advertisement starting in September

Brand: Segafredo

Campaign: Take Your Shot

Source: https://brand-news.it/brand/alimentari/beverage/massimo-zanetti-beverage-group-rafforza-segafredo-sui-mercati-globali-con-take-your-shot-la-nuova-campagna-al-via-a-settembre/

Goal: Support international growth of the brand

Claim: Take Your Shot

Media: Television, online video, digital platforms, social media, activation activities

Summary: Segafredo is launching its new global communication platform 'Take Your Shot' in September, developed in collaboration with BBH and produced by Iconoclast. This campaign is the brand's largest investment in recent years, aimed at enhancing its international presence, particularly in the coffee capsule and whole bean categories. The campaign focuses on connecting with a new generation of consumers while emphasizing authenticity, quality, and Italian roots. It seeks to build a contemporary relationship with the audience through a narrative around seizing opportunities and making choices. The campaign will reach consumers through various media channels, ensuring significant engagement.

advertising brand growth Coffee

Global

Campaign Middle East 40 Over 40 2026: Junwen Wang, Cheil MEA

Brand: Samsung

Campaign: 360-degree DEEPAL G318 launch

Source: https://campaignme.com/campaign-middle-east-40-over-40-2026-junwen-wang-cheil-mea/

Goal: To launch and promote the DEEPAL G318 model

Media: TV, social media, influencers

Summary: Junwen Wang of Cheil MEA has been recognized on Campaign Middle East’s 40 Over 40 list for his significant impact on the brand and marketing industry over the past 15 years. With over 20 years of experience, Wang has led innovative projects including the multi-channel strategy for the DEEPAL G318 launch, achieving over 53 million views through the activation of regional influencers and overseeing end-to-end operations for the Samsung flagship media launch.

brand growth digital strategy influencer marketing marketing