Welcome to the automated Brand Tracker diaries.
Two Finnish Brands Collaborate: Paulig Coffee on Finnair Flights
Goal: To provide a high-quality coffee experience at high altitudes
Claim: Experience Finnish coffee culture at 10 kilometers high
Summary: Paulig and Finnair have begun a coffee partnership that brings Paulig coffee to Finnair flights. This collaboration merges two iconic Finnish brands. Paulig has developed solutions to ensure a high-quality coffee experience at cruising altitudes, considering the different functioning of taste in a pressurized cabin. Paulig Café New York instant coffee will be available on Finnair flights starting in October 2026, enhancing the Finnish experience for approximately 12 million yearly passengers.
Bea Szenfeld Designs Pressbyrån’s Artist Cups
Source: https://www.resume.se/marknadsforing/kampanj/hon-designar-pressbyrans-nya-pappmuggar/
Goal: Make everyday coffee experience more interesting
Claim: Artistic cups that surprise and delight
Summary: Bea Szenfeld's artwork is featured on Pressbyrån's artist cups, showcasing her paper art and neighborhood treasures. The cups will be available in a limited edition with five different designs for three weeks, enhancing daily coffee routines with artistic flair.
Why Seven’s ‘Blue Cup’ Coffee Did Not Become a Big Hit: The President Reveals the ‘Success Dilemma’ and the Strategies Behind the New Product
Source: https://www.advertimes.com/20261016/article560826/
Goal: To introduce a new line of coffee with distinct flavors based on different coffee bean origins.
Summary: Seven-Eleven Japan is launching three varieties of coffee known as 'Seven Cafe Select Blend' featuring a blue cup, aiming to highlight the diverse flavors that correspond to different coffee bean origins. Despite previous limited editions not achieving a major hit, the company aims to attract young consumers by offering these blends as regular products and enhancing the brewing process to emphasize unique taste profiles.
The New Segafredo Advertisement Transforms the Coffee Ritual into an Impulse to Act
Goal: To redefine the brand's identity and promote coffee as an impetus for action
Media: TV, digital platforms, social media, GDO, HoReCa
Summary: Segafredo launched a new global spot titled 'Take Your Shot', created by BBH London, which began airing on October 1. The campaign features a young man who, after drinking a Segafredo espresso, sees various versions of himself associated with different choices, symbolizing the moment of seizing opportunities. Media planning includes major national TV networks and extends to streaming, social media, and purchase points. Supporting research shows that a significant portion of Italians view coffee as a motivational boost.
Kenco Brings New Jewel Jar to Life with High-Impact OOH Campaign
Source: https://www.adworld.ie/2026/10/02/kenco-brings-new-jewel-jar-to-life-with-high-impact-ooh-campaign/
Goal: To connect with consumers and promote the new premium Jewel Jar.
Claim: Uplift the Everyday
Media: Out-of-home, experiential activations, transport media
Summary: Kenco has launched a nationwide out-of-home campaign to promote its new premium Jewel Jar, featuring high-impact special builds, experiential activations, and a full takeover of Heuston Station. The campaign revolves around the brand platform 'Uplift the Everyday' and includes immersive sampling experiences with a sensory mural activation and a bespoke installation on Aungier Street in Dublin.
Grindin Coffee: Lavazza, Pharrell Williams and Pusha T Turn ‘Grind’ into a Joint Coffee Concept
Goal: Collaborate on a unique coffee concept
Summary: Lavazza has partnered with Pharrell Williams and Pusha T to create a unique coffee concept called 'Grindin Coffee'. This collaboration emphasizes the artistry and hustle involved in coffee-making.
Segafredo ‘Take your shot’ by BBH London | Campaign UK
Goal: Target a new generation of coffee drinkers
Claim: The unofficial language of getting shit done
Summary: The Segafredo 'Take your shot' campaign aims to engage a new generation of coffee drinkers who see coffee as essential for productivity.
Nespresso and Swarovski unite coffee and jewelry in a collection for this Christmas
Source: https://www.reasonwhy.es/actualidad/nespresso-swarovski-unen-cafe-joyas-coleccion-navidad-2026
Goal: Promote a holiday collection combining coffee and jewelry
Summary: Nespresso has collaborated with Swarovski to create a unique holiday collection that merges the worlds of coffee and jewelry, highlighting the brand's ability to create a consumer universe.
Coffee steals beer’s place in Nescafés new ‘no na’ collab work
Goal: Promote coffee consumption outside the office
Summary: Leo Indonesia has partnered with the girl group no na to promote Nescafé coffee, encouraging consumers to take their coffee experience out of the office and enjoy it on the beach.
Tims and WestJet celebrate loyalty linkup with specialty Flight Roast
Source: https://strategyonline.ca/2026/09/17/tims-westjet-loyalty/
Goal: To connect loyalty programs and promote a custom coffee blend.
Summary: WestJet and Tim Hortons are collaborating to enhance their partnership by launching a custom coffee blend, coinciding with the connection of their loyalty programs.
Brad Pitt Finds His ‘Perfetto’ Coffee with De’Longhi
Source: https://www.cbnews.fr/marques/brad-pitt-trouve-son-cafe-perfetto-avec-longhi
Goal: Show the versatility of De’Longhi coffee machines
Claim: Your coffee, your way. Always perfetto.
Media: Social media, television
Summary: Brad Pitt features in a new De’Longhi campaign directed by Spike Jonze, highlighting the experience of making coffee at home with their new machine. The humorous ad shows Pitt enjoying a cold cappuccino among his dogs, emphasizing personalized coffee experiences. The campaign launched globally on September 10 and will be promoted on French social media and television.
The five most important creative campaigns you should know right now
Goal: Show the versatility of the Magnifica Duo coffee machine
Summary: This article highlights five creative advertising campaigns focusing on humor and cultural expressions. Notably, De'Longhi's campaign features Brad Pitt dealing with chaos at home due to his dogs while attempting to enjoy a quiet coffee. The comedic approach showcases the product's versatility without reducing it to a mere demonstration.
Delta Coffee House Joins Bartender Fernando Taipa to Create New Wonder Coffee
Goal: To explore unconventional coffee flavors and combinations.
Claim: Coffee is much more than a ritual.
Summary: Delta Coffee House has partnered with bartender Fernando Taipa to create the fourth edition of its Wonder Coffees collection titled 'Double Dare'. This edition showcases two unique beverages that combine coffee with cocktail and dessert elements, challenging the traditional perception of coffee. The creations named Limbo and Limiar feature distinct flavor profiles and textures, aiming to inspire new ideas and experiences.
Illy and Bimby Take Coffee Beyond the Cup with a Publicis Groupe Campaign
Goal: To expand the way coffee is showcased and utilized
Claim: Bringing the taste and aroma of Illy coffee beyond the cup
Media: Digital and social channels
Summary: Illy and Bimby have launched a new campaign titled 'The Taste of Being Together', which aims to redefine the use and storytelling of coffee. This campaign features a collection of 16 recipes on Bimby's Cookidoo platform that include new preparations developed with Illy's University of Coffee, as well as coffee pairings and reinterpretations of classic Illy coffee recipes. Starting on August 28, the campaign will also host live demonstrations and tastings throughout September.
Segafredo launches ‘Take Your Shot’, the new global advertisement starting in September
Goal: Support international growth of the brand
Claim: Take Your Shot
Media: Television, online video, digital platforms, social media, activation activities
Summary: Segafredo is launching its new global communication platform 'Take Your Shot' in September, developed in collaboration with BBH and produced by Iconoclast. This campaign is the brand's largest investment in recent years, aimed at enhancing its international presence, particularly in the coffee capsule and whole bean categories. The campaign focuses on connecting with a new generation of consumers while emphasizing authenticity, quality, and Italian roots. It seeks to build a contemporary relationship with the audience through a narrative around seizing opportunities and making choices. The campaign will reach consumers through various media channels, ensuring significant engagement.
The coffee that scents Portuguese homes
Source: https://www.imagensdemarca.pt/artigo/o-cafe-que-aromatiza-os-lares-portugueses/
Goal: To modernize the brand and connect with younger generations
Claim: What Else?
Summary: Nespresso, which revolutionized coffee consumption 40 years ago, continues to innovate while maintaining its commitment to premium quality and sustainability. The arrival of Dua Lipa as the new ambassador aims to modernize the brand and engage younger audiences without losing its heritage.
Dua Lipa borrows George Clooney’s iconic ‘What else?’ in Nespresso brand campaign
Source: https://campaignme.com/dua-lipa-borrows-george-clooneys-iconic-what-elsein-nespresso-brand-campaign/
Goal: To remind consumers that coffee can be comforting and adventurous
Claim: Every cup of coffee is an invitation to explore
Summary: Nespresso UAE is launching a global campaign featuring Dua Lipa as the new Global Brand Ambassador, emphasizing that each cup of coffee offers a chance to explore new worlds. The campaign highlights the brand's evolved identity and creative approach, combining quality with spontaneity, and focuses on the new Vertuo Up coffee machine designed for modern coffee lovers.
Starbucks combines coffee, tonic water, and ice to refresh the summer
Source: https://www.imagensdemarca.pt/artigo/starbucks-junta-cafe-agua-tonica-e-gelo-para-refrescar-o-verao/
Goal: To offer refreshing coffee beverage options for the summer.
Summary: Starbucks has partnered with Schweppes to create a new range of Coffee Tonic, combining coffee, tonic water, and ice, aimed at refreshing consumers during the summer. The range includes three beverages: Espresso Tonic, Cold Brew Tonic, and Matcha Tonic. This collaboration reflects a trend in combining coffee with tonic water, appealing to evolving consumer preferences for quality and refreshing options.
Efluenz and L’OR Transform Your Coffee Break into a Journey
Source: https://pub.be/fr/efluenz-et-lor-transforment-votre-pause-cafe-en-voyage/
Goal: To enhance the coffee break experience
Claim: Transform your coffee break into a journey
Summary: The campaign by Efluenz for the brand L'OR aims to elevate coffee breaks by promoting an immersive journey experience through their coffee products.
Delta Cafés Returns to Its Roots with Campaign Dedicated to Alentejo
Goal: Celebrate and honor the culture and traditions of Alentejo.
Claim: There is a lot of Alentejo in Delta
Media: outdoor and digital media
Summary: Delta Cafés has closed its regional campaign cycle with a tribute to Alentejo, where the brand originated. The campaign emphasizes authenticity and cultural appreciation, showcasing real stories of local artisans and traditions. It highlights the role of coffee in everyday moments, with a particular focus on outdoor and digital channels in the Alentejo region.