Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Starbucks combines coffee, tonic water, and ice to refresh the summer

Campaign: Coffee Tonic Summer Range

Source: https://www.imagensdemarca.pt/artigo/starbucks-junta-cafe-agua-tonica-e-gelo-para-refrescar-o-verao/

Goal: To offer refreshing coffee beverage options for the summer.

Summary: Starbucks has partnered with Schweppes to create a new range of Coffee Tonic, combining coffee, tonic water, and ice, aimed at refreshing consumers during the summer. The range includes three beverages: Espresso Tonic, Cold Brew Tonic, and Matcha Tonic. This collaboration reflects a trend in combining coffee with tonic water, appealing to evolving consumer preferences for quality and refreshing options.

Sweden

Sweet and XL-BYGG Win DN Advertising Cup 2026

Brand: XL-Bygg

Campaign: DN Reklamcupen 2026 Advertisement

Source: https://www.resume.se/marknadsforing/reklam/de-tog-hem-reklamcupen-se-vinnande-annonsen-har/

Goal: To celebrate summer carpenters and increase brand awareness

Claim: Summer looks like this for many of our customers

Media: Print

Summary: Sweet and XL-Bygg won the DN Reklamcupen 2026 with a creative advertisement that depicts a pair of feet on a beach, which upon closer inspection reveals sawdust instead of sand. The ad aims to resonate with those who constantly work on projects during their vacation, presenting a unique and recognizable concept. The collaboration between Sweet and XL-Bygg was highlighted as positive, showcasing a bold move to use an ad without any text.

advertising award creativity print summer

Portugal

Two Portuguese Beaches Among the 10 Best Hidden Beaches in Europe. Find Out Which

Brand: DiscoverCars.com

Campaign: Hidden Beaches in Europe

Source: https://www.imagensdemarca.pt/artigo/duas-praias-portuguesas-entre-as-10-melhores-praias-escondidas-da-europa-saiba-quais/

Goal: Highlight less known beach destinations

Claim: Discover beautiful, quieter alternatives to crowded tourist areas

Media: Newsletter, Online Platform

Summary: DiscoverCars.com has selected Praia da Mata and Praia do Garajau as two of the ten best hidden beaches in Europe. The selection aims to promote lesser-known, tranquil beaches that offer alternatives to usual crowded tourist spots, providing insights on accessibility, amenities, and rental car costs. The two Portuguese beaches are praised for their beauty, tranquility, and suitability for various activities such as sunbathing and snorkeling.

beach hidden gems Portugal summer travel

United Kingdom

Carlsberg Launches New Campaign with Classic Slogan

Brand: Carlsberg

Campaign: If Carlsberg Did…

Source: https://www.resume.se/marknadsforing/kampanj/carlsberg-tar-tillbaka-klassisk-tagline/

Goal: Modern refresh of an iconic campaign addressing summer challenges

Claim: Probably the best beer in the world

Media: Online, social media, physical activations

Summary: Carlsberg is reviving its classic slogan 'If Carlsberg Did…' in a new campaign in the UK, aiming to provide modern solutions to common summer problems, while highlighting the familiarity and affection for the phrase among fans. The campaign, crafted with agency Fold7, will run until the end of August across various media channels.

advertising Beer campaign summer