Brand Tracker

Welcome to the automated Brand Tracker diaries.

Venezuela

CIMA Awards: ‘El Rondón de Polar’ won the Ápice Award and RG2 was the Agency of the Year

Brand: Pilsen (Empresas Polar)

Campaign: El Rondón de Polar

Source: https://www.adlatina.com/publicidad/el-rondn-de-polar-gan-el-premio-apice-y-rg2-fue-la-agencia-del-ao

Goal: To entertain and engage the audience through humor.

Media: Digital platforms, Film

Summary: The campaign 'El Rondón de Polar' by RG2 for Pilsen won the top award, Premio Ápice, at the CIMA awards, along with wins in four other categories including Humor and Digital Platforms. RG2 was recognized as Agency of the Year due to a new points system that evaluates agencies based on categories won and nominations.

Media Week Awards winners 2026: Media Idea – Under £250k (Media Owner)

Brand: Warner Bros.

Campaign: Superman and Love Island

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-media-idea-under-250k-media-owner/4ecn51r1dd3mn1jpr201rd4rc4

Goal: Promote a TV show

Summary: The campaign 'Superman and Love Island' by ITV for Warner Bros. won the gold award in the Media Idea category under £250k at the Media Week Awards 2026.

advertising award media campaign

Media Week Awards winners 2026: Best Use of Retail Media

Brand: Mondelez | Philadelphia

Campaign: The ultimate brunch showdown

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-best-use-of-retail-media/4ydm08n9tcw1vzert4f2kmxpnj

Goal: To promote the Philadelphia cream cheese brand

Summary: The article announces the gold winner for the Best Use of Retail Media at the Media Week Awards 2026, which is 'The ultimate brunch showdown' created by Spark Foundry for Mondelez | Philadelphia.

award brunch campaign retail media

Ireland

Flashback Friday: APMC’s Star Awards 2026 Winners Booklet Published

Brand: Paddy Power

Campaign: Paddy Power Darts

Source: https://www.adworld.ie/2026/10/02/flashback-friday-apmcs-star-awards-2026-winners-booklet-published/

Goal: To showcase innovative campaigns and celebrate excellence in marketing.

Summary: The APMC has published a digital Winners Book to commemorate the 2026 Star Awards winners, highlighting the best campaigns of the year. CMS Marketing won the Grand Prix for the 'Paddy Power Darts' campaign, which also received two Gold Stars. Other notable agencies included Verve, The Brill Building, and Allied Global Marketing.

award campaign marketing Paddy Power

UAE

Horizon FCB Dubai wins Cresta Jury Chair Award in 2026

Brand: Penny supermarkets, EA Skate

Campaign: Sheep Happens, Drop In

Source: https://campaignme.com/horizon-fcb-dubai-wins-cresta-jury-chair-award-in-2026/

Goal: To create impactful social campaigns that resonate with culture

Media: Social media, promotional ads, store signage

Summary: Horizon FCB Dubai received recognition at the Cresta Awards with three special awards for their campaigns 'Sheep Happens' and 'Drop In'. The campaigns highlighted the effective execution and cultural resonance of the work, with 'Sheep Happens' achieving significant impact through its timely and authentic social media strategy.

advertising award social campaign

Sweden

Material Manager of the Year: XL-Bygg Honors Hockey’s Invisible Heroes

Brand: XL-Bygg

Campaign: Årets Materialare

Source: https://www.resume.se/marknadsforing/kampanj/xl-bygg-hyllar-hockeyns-osynliga-hjaltar-med-nytt-grepp/

Goal: To honor the behind-the-scenes heroes of hockey, the material managers.

Claim: Recognizing the unsung heroes of hockey.

Summary: XL-Bygg, a main partner of the Swedish Hockey League (SHL), has launched the Årets Materialare award to celebrate the material managers of winning teams. The award highlights the crucial support that these individuals provide, ensuring players have the right equipment and conditions to perform. The initiative exemplifies how sponsorships can create relevant narratives that connect a brand with its audience, emphasizing the importance of professional support in both construction and hockey.

award hockey material managers sponsorship XL-Bygg

Sweden

Sweet and XL-BYGG Win DN Advertising Cup 2026

Brand: XL-Bygg

Campaign: DN Reklamcupen 2026 Advertisement

Source: https://www.resume.se/marknadsforing/reklam/de-tog-hem-reklamcupen-se-vinnande-annonsen-har/

Goal: To celebrate summer carpenters and increase brand awareness

Claim: Summer looks like this for many of our customers

Media: Print

Summary: Sweet and XL-Bygg won the DN Reklamcupen 2026 with a creative advertisement that depicts a pair of feet on a beach, which upon closer inspection reveals sawdust instead of sand. The ad aims to resonate with those who constantly work on projects during their vacation, presenting a unique and recognizable concept. The collaboration between Sweet and XL-Bygg was highlighted as positive, showcasing a bold move to use an ad without any text.

advertising award creativity print summer

Global

ADWEEK and Empower Team Up To Launch ‘Agents of Change’ Award

Brand: ADWEEK

Campaign: Agents of Change Award

Source: https://www.adweek.com/agencies/adweek-and-empower-team-up-to-launch-agents-of-change-award/

Goal: To celebrate individuals reshaping the marketing and advertising industry through meaningful action.

Media: ADWEEK.com, events

Summary: ADWEEK has launched the 'Agents of Change' award in partnership with Empower, aiming to recognize individuals in the marketing, media, and advertising sectors who drive positive change and challenge the status quo. The award invites professionals of all levels to showcase their achievements and impact within the industry. Winners will be honored in October 2026.

advertising award marketing positive change