Brand Tracker

Source: https://campaignme.com/hypermedia-and-majid-al-futtaim-unveil-landmark-digital-bridges-in-dubai-and-sharjah/

Goal: Create a high-impact media presence across commuter corridors

Claim: Locations like Mall of the Emirates and Al Zahia define how media should evolve

Media: Digital bridge installations

Summary: Hypermedia has partnered with Majid Al Futtaim to install landmark digital bridges in Dubai and Sharjah, enhancing visibility and media presence along busy commuter routes, aimed at connecting premium retail destinations with high audience movement.

Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/

Goal: Connect brands with customers using data-driven advertising

Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer

Media: Physical and digital media inventory

Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.

Source: https://www.adweek.com/commerce/retail-medias-next-evolution-getting-into-content/

Goal: To sell creative services through branded content

Media: branded content, creative formats, retail media

Summary: Albertsons has launched its first branded content series called 'Rico’s Tacos' in collaboration with Procter & Gamble, using the retailer's data. This initiative is part of a broader trend among retail media sellers like Walmart and Instacart, who are expanding their offerings to include creative services and updated ad formats.

Source: https://stoppress.co.nz/news/cartologys-campaign-of-the-year-awards-return-for-2026/

Goal: To drive online sales and customer retention

Claim: Do Dairy Right, Do Yoghurt Right

Media: Retail media

Summary: Cartology has launched its 2026 Campaign of the Year Awards, which recognize impactful retail media partnerships across Aotearoa and Australia. Following the success of 2025, where Fonterra won the New Zealand Campaign of the Year for its 'Do Dairy Right' and 'Do Yoghurt Right' strategies, the 2026 awards will continue to highlight effective campaigns in various categories.