Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

Precision Media launches AI-powered platform at inaugural retail media summit

Brand: Majid Al Futtaim

Campaign: Precision Insights Launch

Source: https://campaignme.com/precision-media-launches-ai-powered-platform-at-inaugural-retail-media-summit/

Goal: To measure campaign performance across physical stores and digital channels

Claim: Retail media is a foundational growth engine for the entire regional economy

Media: in-store media, digital channels

Summary: Precision Media by Majid Al Futtaim launched Precision Insights, an AI-powered platform aimed at measuring campaign performance across physical and digital channels during its inaugural Retail Media Summit in Dubai. The platform integrates first-party data and closed-loop measurement to link advertising exposure to commercial outcomes, offering marketers a comprehensive view of campaign effectiveness. It also includes features like viewed-impression measurement and AI-powered audience segmentation, emphasizing retail media as a critical growth strategy for the region.

New Zealand

2026 Cartology Campaign of the Year Awards winners named

Brand: Cartology

Campaign: 2026 Campaign of the Year Awards

Source: https://stoppress.co.nz/awards/2026-cartology-campaign-of-the-year-awards-winners-named/

Goal: To honor effective retail media campaigns

Summary: Cartology has announced the most effective retail media campaigns in New Zealand at the 2026 Campaign of the Year Awards, highlighting the importance of deep customer insights and collaboration in achieving successful engagement and business growth.

campaign awards customer engagement retail media

Media Week Awards winners 2026: Best Use of Retail Media

Brand: Mondelez | Philadelphia

Campaign: The ultimate brunch showdown

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-best-use-of-retail-media/4ydm08n9tcw1vzert4f2kmxpnj

Goal: To promote the Philadelphia cream cheese brand

Summary: The article announces the gold winner for the Best Use of Retail Media at the Media Week Awards 2026, which is 'The ultimate brunch showdown' created by Spark Foundry for Mondelez | Philadelphia.

award brunch campaign retail media

United States

McDonald’s takes a bite of retail media with new ad network

Brand: McDonald’s

Campaign: McDonald’s Media Network

Source: https://www.marketing-interactive.com/mcdonald-s-takes-a-bite-of-retail-media-with-new-ad-network

Goal: To build a new revenue stream through a retail media network.

Claim: Commerce media is expected to reach over US$100 billion in the US by 2028.

Media: app, kiosks, digital menu boards, restaurants

Summary: McDonald's is piloting a new advertising network called McDonald's Media Network across 450 US restaurants, aiming to generate $1 billion over time by leveraging its customer relationships and media assets. The initiative is part of McDonald's strategy to expand its digital capabilities and create new value through personalized offers and rewards, while aligning its marketing efforts with a focus on direct customer relationships.

advertising network customer loyalty personalized marketing retail media

Japan

How to Achieve the Goal of 210,000 New Customers: Daiko’s Implementation of ‘Purchase-Point’ Advertising Design

Brand: Daiko

Campaign: Retail Media Utilization Campaign

Source: https://www.advertimes.com/20260902/article554784/

Goal: Acquire approximately 210,000 new customers

Media: Retail media

Summary: Daiko aims to acquire approximately 210,000 new customers for a summer product by utilizing retail media. They revised their strategy to achieve a purchasing rate of 0.84% by adjusting the target demographic and enhancing creative elements. The revised plan focuses on achieving necessary reach while optimizing budget and media channels.

advertising strategy customer acquisition retail media

United Arab Emirates

Why the Middle East’s data speed is its biggest advantage

Brand: ADNOC Distribution

Campaign: Engage by ADNOC

Source: https://campaignme.com/why-the-middle-easts-data-speed-is-its-biggest-advantage/

Goal: To connect brands with customers across multiple digital and physical touchpoints.

Media: retail media networks

Summary: The article discusses the RampUp Middle East 2026 event hosted by LiveRamp, focusing on data collaboration among brands, agencies, retailers, and publishers. The event aims to address the challenges of speed in data structure and the need for unified measurement standards in marketing, as exemplified by ADNOC Distribution's advanced retail media network, Engage by ADNOC.

data collaboration retail media

United States

Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More

Brand: Academy Sports + Outdoors

Campaign: Academy Retail Media

Source: https://www.adweek.com/commerce/retail-roundup-9-commerce-moves-from-target-kroger-walmart-and-more/

Goal: To monetize customer data and enhance advertising access

Media: E-commerce site, retail stores

Summary: Academy Sports + Outdoors has launched an advertising business called Academy Retail Media, which allows marketers to reach shoppers across its e-commerce site and physical stores. This initiative aims to capitalize on customer data, purchase intent, and in-store behavior, effectively increasing Academy's presence in the retail media sector.

advertising customer data retail media

UAE

Hypermedia and Majid Al Futtaim unveil landmark digital bridges in Dubai and Sharjah

Brand: Majid Al Futtaim

Campaign: Digital Bridges

Source: https://campaignme.com/hypermedia-and-majid-al-futtaim-unveil-landmark-digital-bridges-in-dubai-and-sharjah/

Goal: Create a high-impact media presence across commuter corridors

Claim: Locations like Mall of the Emirates and Al Zahia define how media should evolve

Media: Digital bridge installations

Summary: Hypermedia has partnered with Majid Al Futtaim to install landmark digital bridges in Dubai and Sharjah, enhancing visibility and media presence along busy commuter routes, aimed at connecting premium retail destinations with high audience movement.

digital marketing OOH Media retail media

UAE

ADNOC Distribution launches retail media network

Brand: ADNOC Distribution

Campaign: Engage by ADNOC

Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/

Goal: Connect brands with customers using data-driven advertising

Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer

Media: Physical and digital media inventory

Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.

data-driven marketing Digital Advertising retail media

Global

Retail Media’s Next Evolution: Getting Into Content

Brand: Albertsons

Campaign: Rico’s Tacos

Source: https://www.adweek.com/commerce/retail-medias-next-evolution-getting-into-content/

Goal: To sell creative services through branded content

Media: branded content, creative formats, retail media

Summary: Albertsons has launched its first branded content series called 'Rico’s Tacos' in collaboration with Procter & Gamble, using the retailer's data. This initiative is part of a broader trend among retail media sellers like Walmart and Instacart, who are expanding their offerings to include creative services and updated ad formats.

branded content creative services retail media

New Zealand

Cartology’s Campaign of the Year Awards return for 2026

Brand: Fonterra

Campaign: Do Dairy Right and Do Yoghurt Right

Source: https://stoppress.co.nz/news/cartologys-campaign-of-the-year-awards-return-for-2026/

Goal: To drive online sales and customer retention

Claim: Do Dairy Right, Do Yoghurt Right

Media: Retail media

Summary: Cartology has launched its 2026 Campaign of the Year Awards, which recognize impactful retail media partnerships across Aotearoa and Australia. Following the success of 2025, where Fonterra won the New Zealand Campaign of the Year for its 'Do Dairy Right' and 'Do Yoghurt Right' strategies, the 2026 awards will continue to highlight effective campaigns in various categories.

campaign awards retail media