Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

McDonald’s takes a bite of retail media with new ad network

Brand: McDonald’s

Campaign: McDonald’s Media Network

Source: https://www.marketing-interactive.com/mcdonald-s-takes-a-bite-of-retail-media-with-new-ad-network

Goal: To build a new revenue stream through a retail media network.

Claim: Commerce media is expected to reach over US$100 billion in the US by 2028.

Media: app, kiosks, digital menu boards, restaurants

Summary: McDonald's is piloting a new advertising network called McDonald's Media Network across 450 US restaurants, aiming to generate $1 billion over time by leveraging its customer relationships and media assets. The initiative is part of McDonald's strategy to expand its digital capabilities and create new value through personalized offers and rewards, while aligning its marketing efforts with a focus on direct customer relationships.

Czech Republic

T-Mobile Celebrates 30 Years in the Czech Market and Continues to Innovate

Brand: T-Mobile

Campaign: Magenta Moments

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-10/t-mobile-slavi-30-let-na-ceskem-trhu-a-pokracuje-v-inovacich/

Goal: To enhance customer relationships and loyalty

Claim: A technology partner for millions of customers

Media: Mobile app

Summary: T-Mobile has celebrated its 30th anniversary in the Czech market, transforming from a mobile operator to a technology partner. Over the years, it has evolved its services significantly, including the launch of the Magenta Moments customer program in 2023, which has already registered over two million users. The brand focuses on enhancing customer relationships and preparing for future developments.

customer loyalty technology telecommunications

Uruguay

MAWDY looks to Client 2030: more competition and the challenge of loyalty

Brand: MAWDY

Campaign: Cliente 2030

Source: https://infonegocios.biz/plus/mawdy-mira-al-cliente-2030-mas-competencia-y-el-desafio-de-fidelizar

Goal: To adapt to changing consumer demands and enhance customer loyalty.

Summary: MAWDY organized a conference called Cliente 2030 to explore changes in consumer behavior by 2030 and discuss strategies for businesses to remain competitive and profitable. The event highlighted the need for personalized experiences and featured discussions on the importance of transforming their services through technology and strategic partnerships.

business strategy consumer behavior customer loyalty technology integration

Brazil

New: Africa Creative Celebrates the 67th Anniversary of Pão de Açúcar

Brand: Pão de Açúcar

Campaign: 67th Anniversary Celebration

Source: https://www.adlatina.com/publicidad/nuevo-africa-creative-celebra-el-67-aniversario-de-po-de-acar

Goal: Strengthen customer connection and loyalty

Media: In-store events, outdoor advertising, radio

Summary: To celebrate its 67th anniversary, Pão de Açúcar launched a campaign featuring real customers instead of actors. The campaign aims to reinforce customer loyalty and connection through authentic stories. It includes customer testimonials and physical events that promote engagement with their loyalty program, Cliente Mais. The official campaign launch involved large-scale advertising, including outdoor displays and radio broadcasts, to enhance visibility.

anniversary campaign customer loyalty real stories