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United States

McDonald’s takes a bite of retail media with new ad network

Brand: McDonald’s

Campaign: McDonald’s Media Network

Source: https://www.marketing-interactive.com/mcdonald-s-takes-a-bite-of-retail-media-with-new-ad-network

Goal: To build a new revenue stream through a retail media network.

Claim: Commerce media is expected to reach over US$100 billion in the US by 2028.

Media: app, kiosks, digital menu boards, restaurants

Summary: McDonald's is piloting a new advertising network called McDonald's Media Network across 450 US restaurants, aiming to generate $1 billion over time by leveraging its customer relationships and media assets. The initiative is part of McDonald's strategy to expand its digital capabilities and create new value through personalized offers and rewards, while aligning its marketing efforts with a focus on direct customer relationships.