Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

NTT DATA Study Reveals That Only 14% of Companies Maximize the Value of the Cloud

Campaign: Cloud-led innovation in the era of AI

Source: https://www.imagensdemarca.pt/artigo/estudo-da-ntt-data-revela-que-apenas-14percent-das-empresas-maximizam-o-valor-da-cloud/

Goal: To drive value and innovation through cloud technology

Claim: Cloud is the execution layer of AI

Summary: NTT DATA's new report reveals that only 14% of organizations have attained the highest maturity level in cloud usage despite nearly two decades of technology adoption. The report highlights a paradox where although 99% of organizations acknowledge that AI is increasing the need for cloud investment, 88% believe current investment levels jeopardize cloud-native AI initiatives. It emphasizes the necessity of treating cloud as a strategic platform for business value rather than just a technological initiative.

Uruguay

MAWDY looks to Client 2030: more competition and the challenge of loyalty

Brand: MAWDY

Campaign: Cliente 2030

Source: https://infonegocios.biz/plus/mawdy-mira-al-cliente-2030-mas-competencia-y-el-desafio-de-fidelizar

Goal: To adapt to changing consumer demands and enhance customer loyalty.

Summary: MAWDY organized a conference called Cliente 2030 to explore changes in consumer behavior by 2030 and discuss strategies for businesses to remain competitive and profitable. The event highlighted the need for personalized experiences and featured discussions on the importance of transforming their services through technology and strategic partnerships.

business strategy consumer behavior customer loyalty technology integration