Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

How to Achieve the Goal of 210,000 New Customers: Daiko’s Implementation of ‘Purchase-Point’ Advertising Design

Brand: Daiko

Campaign: Retail Media Utilization Campaign

Source: https://www.advertimes.com/20260902/article554784/

Goal: Acquire approximately 210,000 new customers

Media: Retail media

Summary: Daiko aims to acquire approximately 210,000 new customers for a summer product by utilizing retail media. They revised their strategy to achieve a purchasing rate of 0.84% by adjusting the target demographic and enhancing creative elements. The revised plan focuses on achieving necessary reach while optimizing budget and media channels.

Portugal

“Receiving is the opposite of not receiving”: Lili Caneças recovers iconic phrase in campaign

Brand: Bankinter

Campaign: É evidente

Source: https://www.imagensdemarca.pt/artigo/receber-e-o-contrario-de-nao-receber-lili-canecas-recupera-frase-iconica-em-campanha-do-bankinter/

Goal: To attract new customers to Bankinter's online account

Claim: Receiving is the opposite of not receiving

Media: National television channels

Summary: Bankinter has launched a new campaign featuring Lili Caneças to promote its Bankinter Online Account, which offers a 3% interest rate for new customers in the first three months on balances up to 100,000 euros. The campaign uses humor and a cultural reference to make the financial benefits more memorable, aiming to increase visibility and client acquisition.

advertising banking customer acquisition

Germany

Customer Acquisition: This is the first work by Huth+Wenzel for Elotrans Reload

Brand: Elotrans

Campaign: Elotrans Reload

Source: https://www.horizont.net/agenturen/nachrichten/neukundengewinn-das-ist-die-erste-arbeit-von-huthwenzel-fuer-elotrans-reload-235294

Goal: To attract new customers

Summary: This article discusses the first campaign by the agency Huth+Wenzel for the brand Elotrans, which aims to attract new customers. The focus is on revitalizing the brand's presence in the market.

branding customer acquisition

Czech Republic

Notino Connects Beauty Products and Services. Today, It Collaborates with Over 8,000 Salons in Five Countries

Brand: Notino

Campaign: Notino Partner

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-07/notino-propojuje-beauty-produkty-a-sluzby-dnes-spolupracuje-s-vice-nez-8-000-salony-v-peti-zemich/

Goal: Connect beauty products with beauty services and assist salons in customer acquisition

Claim: Not just reservations, but a comprehensive partnership for salon growth

Media: Online platform

Summary: Notino, Europe's largest online beauty products retailer, expands its reach beyond traditional e-commerce through the Notino Partner platform, which connects beauty products and services. Currently, over 8,000 salons in five countries utilize this system, processing over 2.5 million bookings. The initiative aims to help salons operate efficiently while providing customers with a seamless beauty care experience. Through Notino Partner, salons gain marketing support, customer communication tools, and access to Notino's customer base, fostering business growth and customer loyalty.

beauty services customer acquisition e-commerce

Finland

Supercell’s yesterday’s silver lion raised the total to nine

Brand: Supercell

Campaign: Copycats Welcome

Source: https://www.markkinointiuutiset.fi/artikkelit/supercellin-eilinen-hopealeijona-nosti-yhteismaaran-jo-yhdeksaan

Goal: Customer acquisition and retention

Summary: Supercell's campaign for the game Clash Royale, titled 'Copycats Welcome', was awarded a silver lion in the Creative Commerce category for Customer Acquisition & Retention at Cannes. This campaign has brought Supercell's total lion count to nine, including four lions for 'Copycats Welcome', one of which is a Grand Prix win.

awards customer acquisition retention