Campaign Diaries
Precision Media launches AI-powered platform at inaugural retail media summit
Goal: To measure campaign performance across physical stores and digital channels
Claim: Retail media is a foundational growth engine for the entire regional economy
Media: in-store media, digital channels
Summary: Precision Media by Majid Al Futtaim launched Precision Insights, an AI-powered platform aimed at measuring campaign performance across physical and digital channels during its inaugural Retail Media Summit in Dubai. The platform integrates first-party data and closed-loop measurement to link advertising exposure to commercial outcomes, offering marketers a comprehensive view of campaign effectiveness. It also includes features like viewed-impression measurement and AI-powered audience segmentation, emphasizing retail media as a critical growth strategy for the region.
Campaign Diaries
No Brand Diaries found.
Hypermedia and Majid Al Futtaim unveil landmark digital bridges in Dubai and Sharjah
Goal: Create a high-impact media presence across commuter corridors
Claim: Locations like Mall of the Emirates and Al Zahia define how media should evolve
Media: Digital bridge installations
Summary: Hypermedia has partnered with Majid Al Futtaim to install landmark digital bridges in Dubai and Sharjah, enhancing visibility and media presence along busy commuter routes, aimed at connecting premium retail destinations with high audience movement.
Campaign Diaries
No Brand Diaries found.
