Campaign Diaries
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New Zealand
Cartology’s Campaign of the Year Awards return for 2026
Source: https://stoppress.co.nz/news/cartologys-campaign-of-the-year-awards-return-for-2026/
Goal: To drive online sales and customer retention
Claim: Do Dairy Right, Do Yoghurt Right
Media: Retail media
Summary: Cartology has launched its 2026 Campaign of the Year Awards, which recognize impactful retail media partnerships across Aotearoa and Australia. Following the success of 2025, where Fonterra won the New Zealand Campaign of the Year for its 'Do Dairy Right' and 'Do Yoghurt Right' strategies, the 2026 awards will continue to highlight effective campaigns in various categories.
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