Brand Tracker

Source: https://www.adweek.com/commerce/retail-medias-next-evolution-getting-into-content/

Goal: To sell creative services through branded content

Media: branded content, creative formats, retail media

Summary: Albertsons has launched its first branded content series called 'Rico’s Tacos' in collaboration with Procter & Gamble, using the retailer's data. This initiative is part of a broader trend among retail media sellers like Walmart and Instacart, who are expanding their offerings to include creative services and updated ad formats.